Search Ads 360 metrics available in Data Studio

If you connect to Search Ads 360 in Data Studio (formerly Looker Studio), you can use and view Search Ads 360 metrics and dimensions in Data Studio. However, take note that the dimensions and metrics available through Data Studio are only a portion of the fields available in Search Ads 360. For example, some custom column metrics created in Search Ads 360 may not be supported by the connector and won’t show in your Data Studio dashboard.

Available metrics in Data Studio

Over 200 Search Ads 360 fields are supported by the connector. To view the available fields, follow these steps:

1. Sign in to Data Studio.
2. On the Data Studio home page, in the top left, click Create and then select Data Source.
3. Select the Search Ads 360 connector.
4. Select an Agency.
5. Select the Advertisers, and optionally, the Accounts to which you want to connect.
   Note: You can connect the data source at the Advertiser or Account level. This determines which fields are available in the data source. For example, to use the “Label” field, you must connect at the Advertiser level.

   To connect at the Advertiser level, leave the Account selection blank.
6. If your account uses multiple currencies, select which currency to use in this data source.
7. In the lower right corner, click Add. The data source fields panel appears.
8. From the data source fields panel, you can view the list for all available Search Ads 360 fields.

Frequently asked questions

A few custom column metrics created in Search Ads 360 UI aren't pulling into the new Data Studio dashboard. Why are some column types not supported in Data Studio?

Some columns might be excluded because they aren’t supported by the connector.

How do I get a dimension from Search Ads 360 to populate in Data Studio?

Verify whether the dimension is compatible with the connector.

Do I have the ability to add custom dimensions in Data Studio?

Data Studio lets you create calculated fields to derive new metrics and dimensions from your existing data. Formula Assistant, a GenAI-powered Gemini feature, is now available in preview to help you create these formulas.