About generative AI in responsive search ad templates

Using generative AI, you can create headlines and descriptions for your responsive search ad templates. Optionally, you can also use prompts to influence the generated headlines and descriptions to better align them with your marketing goals. After the headlines are generated, you can review and modify the generated formulas, and also preview the ads that would be generated by the headline and description formulas.

Benefits

Using generative AI to create headlines and descriptions can help you:

• Save time and resources in creating your own ad copy
• Create effective responsive search ad templates that meet your objectives
• Experiment with different headline and description formulas to find which can produce the best ad quality

You’re in control of which generated headlines and descriptions you’ll use in your responsive search ad template, and you can make changes at any time to fit your marketing goals.

Generative AI responsive search ad templates are available for feed-based templates and ad group-based responsive search ads (RSA) templates.

Instructions

You can find generative AI tools for creating headlines and descriptions when editing your Responsive search ad templates:

1. Sign in to your Search Ads 360 experience.
2. From the left navigation panel, under “Tools and settings”, click Templates.
3. Click Templates.
4. On the “Templates” page, click the blue plus icon .
5. Click + Responsive search ad template.
6. Select the option to apply to Ad group templates.
7. Set up your template until you reach the “Ad settings” page.
8. Expand Generate headlines and descriptions.
9. Optionally, use the prompt field to describe the template you want to create, then click Generate to let AI generate headline and description formulas.

Editing generated assets

You can pick which generated assets such as headlines, descriptions, and URLS you want to generate for your responsive search ads. When selecting assets to generate, you can choose whichever you want to add to your template without selecting all of them. For example, you can generate and select up to 15 headlines without generating any URLs or descriptions.

You can also make changes to the parameters and prompts you used without erasing assets you’ve already generated. This allows you to make edits without removing generated assets you want for your template.

Edit existing headlines and descriptions using Help me write

1. Sign in to your Search Ads 360 experience.
2. From the left navigation panel, under “Tools and settings”, click Templates.
3. Click Templates.
4. From the template table, select the responsive search ad template to edit by clicking on the Template settings icon .
5. Click Continue until you reach the “Ad settings” page.
6. Click the Help me write button at the bottom right corner of the “Ad settings” page or hover over one of the “Headline” or “ Description” asset cards and click on the Help me write icon.
7. Type in the desired prompt into the “Describe what you’re advertising” input box to provide additional context.
8. Click Generate. This will generate up to 15 headlines and descriptions at the same time.
9. You can click on the Headlines and Descriptions tabs to review the generated assets individually or you can click the Review all panel to review both kinds of assets.
10. Click to select the headlines and descriptions you want to add to your template.
11. Click Save.