Search Ads 360 diluncurkan dengan desain yang lebih sederhana untuk mengoptimalkan strukturnya. Dengan demikian, Anda dapat lebih mudah menemukan bagian-bagiannya serta terus mengandalkan alat dan solusi yang sama untuk mengembangkan bisnis Anda.
Menjelajahi antarmuka Search Ads 360
Pahami cara menjelajahi Search Ads 360 untuk menemukan berbagai fitur utama dan membuat laporan dengan cepat. Gunakan gambar di bawah sebagai peta akun Anda untuk menemukan fitur seperti halaman kampanye, penagihan, dan pustaka bersama.
 Menu navigasi atas |
 Kolom filter |
 Menu halaman |
 Alat & setelan |
Menu navigasi atas
Menu navigasi memungkinkan Anda melihat hierarki akun Search Ads 360. Menu navigasi atas juga memungkinkan Anda mengakses penelusuran, pelaporan, menu tampilan, dan alat berguna lainnya di Search Ads 360 untuk mengelola akun Anda. Gunakan menu navigasi untuk menelusuri atau memilih item yang ingin Anda lihat.
Kolom filter
Dengan panel filter, Anda dapat memilih kampanye atau grup iklan sambil melihat akun klien. Anda juga dapat melihat subkumpulan kampanye menurut akun atau jenis kampanye, atau tampilan yang difilter secara kustom. Anda akan dapat beralih ke data performa untuk kumpulan kampanye, grup iklan, atau kata kunci tersebut tanpa keluar dari halaman saat ini.
Panel navigasi kiri: Menu halaman
Gunakan menu halaman untuk melihat berbagai diagram dan tabel data performa. Halaman yang tersedia bervariasi bergantung pada cakupan dan jenis akun Anda saat ini.
Panel navigasi kiri: Alat dan setelan
Akses alat utama termasuk Templat, tindakan massal, aturan, konversi, dan penagihan. Opsinya dapat bervariasi bergantung pada cakupan dan jenis akun Anda.
Peta navigasi Search Ads 360
Menu navigasi atas: Menu
Akses penelusuran, pelaporan, dan alat berguna lainnya di Search Ads 360 untuk mengelola akun Anda.
|
Sasaran |
Ikon |
Deskripsi |
|
Penelusuran |
Ikon ini digunakan untuk melakukan penelusuran di Search Ads 360. Sekarang, ikon ini dapat digunakan untuk menelusuri halaman tertentu di UI dan nama kampanye agar pengguna dapat langsung membuka kampanye spesifik. | |
| Tampilan | Ikuti tur terpandu UI Search Ads 360, berikan masukan, dan atur tampilan sesuai pilihan Anda. | |
|
Laporan |
Menjalankan laporan berdasarkan atribut untuk menganalisis dan lebih memahami data Anda. | |
|
Pembaruan |
Memperbarui data di layar. | |
|
Bantuan |
Pelajari lebih lanjut cara menggunakan Search Ads 360, mendapatkan dukungan, atau mengirimkan masukan. | |
|
Notifikasi |
Membaca pesan yang Anda terima tentang akun Anda. | |
| Melihat data untuk kampanye tertentu atau filter yang ditetapkan | Di kolom filter, klik panah drop-down Semua kampanye, lalu pilih kampanye atau tampilan tertentu. | |
| Melihat data kampanye menurut jenis | Di kolom filter, klik panah drop-down Semua kampanye, lalu pilih jenis kampanye. |
Pelaporan dan analisis
| Sasaran | Rute |
| Predefined reports (Dimensions) | Reports > Predefined reports (Dimensions) |
| Laporan | Reports > Reports |
| Dasbor | Reports > Dashboards |
Laporan standar (Dimensi)
|
Sasaran |
Rute |
|
Kampanye |
Reports > Predefined reports (Dimensions) > Basic > Campaign |
|
Grup iklan |
Reports > Predefined reports (Dimensions) > Basic > Ad group |
|
Iklan |
Reports > Predefined reports (Dimensions) > Basic > Ad |
|
Kata kunci penelusuran |
Reports > Predefined reports (Dimensions) > Basic > Search keyword |
|
Istilah penelusuran |
Reports > Predefined reports (Dimensions) > Basic > Search terms |
|
Detail kampanye |
Reports > Predefined reports (Dimensions) > Basic > Campaign details |
|
Ad group details |
Reports > Predefined reports (Dimensions) > Basic > Ad group details |
|
Segmen audiens |
Reports > Predefined reports (Dimensions) > Basic > Audience segment |
|
Halaman landing |
Reports > Predefined reports (Dimensions) > Basic > Landing page |
|
Expanded landing page |
Reports > Predefined reports (Dimensions) > Basic > Expanded landing page |
|
Retail category (Search and shopping) |
Reports > Predefined reports (Dimensions) > Basic > Retail category (Search and shopping) |
|
Day of week |
Reports > Predefined reports (Dimensions) > Time > Day of week |
|
Hari |
Reports > Predefined reports (Dimensions) > Time > Day |
|
Minggu |
Reports > Predefined reports (Dimensions) > Time > Week |
|
Bulan |
Reports > Predefined reports (Dimensions) > Time > Month |
|
Kuartal |
Reports > Predefined reports (Dimensions) > Time > Quarter |
|
Tahun |
Reports > Predefined reports (Dimensions) > Time > Year |
|
Hour of day |
Reports > Predefined reports (Dimensions) > Conversions > Hour of day |
|
Kategori konversi |
Reports > Predefined reports (Dimensions) > Conversions > Conversion category |
|
Conversion action name |
Reports > Predefined reports (Dimensions) > Conversions > Conversion action name |
|
Sumber konversi |
Reports > Predefined reports (Dimensions) > Conversions > Conversion source |
|
Kunjungan toko |
Reports > Predefined reports (Dimensions) > Conversions > Store visit |
|
Label - Kampanye |
Reports > Predefined reports (Dimensions) > Labels > Labels - Campaign |
|
Labels - Ad group |
Reports > Predefined reports (Dimensions) > Labels > Labels - Ad group |
|
Label - Iklan |
Reports > Predefined reports (Dimensions) > Labels > Labels - Ad |
|
Label - Kata kunci |
Reports > Predefined reports (Dimensions) > Labels > Labels - Keywords |
|
Lokasi pengguna |
Reports > Predefined reports (Dimensions) > Locations > User locations |
|
Jarak |
Reports > Predefined reports (Dimensions) > Locations > Distance |
|
Per store report |
Reports > Predefined reports (Dimensions) > Locations > Per store report |
|
Belanja - Kategori |
Reports > Predefined reports (Dimensions) > Shopping > Shopping - Category |
|
Shopping - Product type |
Reports > Predefined reports (Dimensions) > Shopping > Shopping - Product type |
|
Belanja - Merek |
Reports > Predefined reports (Dimensions) > Shopping > Shopping - Brand |
|
Shopping - Item ID |
Reports > Predefined reports (Dimensions) > Shopping > Shopping - Item ID |
|
Shopping - MC ID |
Reports > Predefined reports (Dimensions) > Shopping > Shopping - MC ID |
|
Shopping - Store ID |
Reports > Predefined reports (Dimensions) > Shopping > Shopping - Store - ID |
|
Shopping - Channel |
Reports > Predefined reports (Dimensions) > Shopping > Shopping - Channel |
|
Shopping - Channel exclusivity |
Reports > Predefined reports (Dimensions) > Shopping > Shopping - Channel exclusivity |
|
Performa hotel |
Reports > Predefined reports (Dimensions) > Hotel > Hotel performance |
|
Tujuan hotel |
Reports > Predefined reports (Dimensions) > Hotel > Hotel destination |
|
Sitelinks assets (legacy) |
Reports > Predefined reports (Dimensions) > Assets (legacy) > Sitelinks assets (legacy) |
|
Call assets (legacy) |
Reports > Predefined reports (Dimensions) > Assets (legacy) > Call assets (legacy) |
|
App assets (legacy) |
Reports > Predefined reports (Dimensions) > Assets (legacy) > App assets (legacy) |
|
Location assets (legacy) |
Reports > Predefined reports (Dimensions) > Assets (legacy) > Location assets (legacy) |
|
Callout assets (legacy) |
Reports > Predefined reports (Dimensions) > Assets (legacy) > Callout assets (legacy) |
|
Detail panggilan |
Reports > Predefined reports (Dimensions) > Assets (legacy) > Call details |
|
Detail pesan |
Reports > Predefined reports (Dimensions) > Assets (legacy) > Message details |
|
Lead form assets (legacy) |
Reports > Predefined reports (Dimensions) > Assets (legacy) > Lead form assets (legacy) |
|
Promotion assets (legacy) |
Reports > Predefined reports (Dimensions) > Assets (legacy) > Promotion assets (legacy) |
|
Structured snippet assets (legacy) |
Reports > Predefined reports (Dimensions) > Assets (legacy) > Structured snippet assets (legacy) |
|
Image assets (legacy) |
Reports > Predefined reports (Dimensions) > Assets (legacy) > Image assets (legacy) |
|
Aset sitelink |
Reports > Predefined reports (Dimensions) > Assets > Sitelink assets |
|
Aset info |
Reports > Predefined reports (Dimensions) > Assets > Callout assets |
|
Lead form assets |
Reports > Predefined reports (Dimensions) > Assets > Lead form assets |
|
Aset promosi |
Reports > Predefined reports (Dimensions) > Assets > Promotion assets |
|
Structured snippet assets |
Reports > Predefined reports (Dimensions) > Assets > Structured snippet assets |
|
Aset panggilan |
Reports > Predefined reports (Dimensions) > Assets > Call assets |
|
Aset aplikasi |
Reports > Predefined reports (Dimensions) > Assets > App assets |
|
Aset harga |
Reports > Predefined reports (Dimensions) > Assets > Price assets |
|
Hotel Callout assets |
Reports > Predefined reports (Dimensions) > Assets > Hotel Callout assets |
|
Topik |
Reports > Predefined reports (Dimensions) > Display/video > Topic |
|
YouTube search terms |
Reports > Predefined reports (Dimensions) > Display/video > YouTube search terms |
|
Automatic placements (group) |
Reports > Predefined reports (Dimensions) > Display/video > Automatic placements (group) |
|
Display/video keyword |
Reports > Predefined reports (Dimensions) > Display/video > Display/video keyword |
|
Klik gratis |
Reports > Predefined reports (Dimensions) > Other > Free clicks |
|
Biaya yang ditagih |
Reports > Predefined reports (Dimensions) > Other > Billed cost |
|
App campaigns placement |
Reports > Predefined reports (Dimensions) > Other > App campaigns placement |
|
Konversi SKAdNetwork |
Reports > Predefined reports (Dimensions) > Other > SKAdNetwork conversions |
|
Performance Max campaigns placement |
Reports > Predefined reports (Dimensions) > Other > Performance Max campaigns placement |
|
Peristiwa konversi |
Reports > Predefined reports (Dimensions) > Other > Conversion events |
|
Peristiwa kunjungan |
Reports > Predefined reports (Dimensions) > Other > Visit events |
Akun pengelola: Menu
| Sasaran | Deskripsi |
| Ringkasan | Di sini, Anda dapat menyelidiki metrik utama di setiap tingkat. |
| Hub versi | Hub versi tersedia di menu halaman saat Anda melihat akun sub-pengelola. |
| Pemeriksaan uji mutu | Pemeriksaan uji mutu |
| Rekomendasi | Rekomendasi |
Bidding & perencanaan
|
Sasaran |
Rute |
| Strategi bidding | Bidding & Planning > Bid strategies |
| Rencana | Bidding & Planning > Plans |
| Grup kampanye | Bidding & Planning > Campaign groups |
| Kontrol lanjutan | Bidding & Planning > Advanced controls |
Akun
| Sasaran | Rute |
| Performa | Accounts > Performance |
| Notifikasi | Accounts > Notifications |
| Sasaran | Rute |
| Kampanye | Kampanye |
| Grup iklan | Grup iklan |
| Grup produk | Grup produk |
| Iklan | Iklan |
Kata kunci
| Sasaran | Rute |
| Kata kunci penelusuran | Keywords > Search keywords |
| Negative search keywords | Keywords > Negative search keywords |
Insight
| Sasaran | Rute |
| Istilah penelusuran | Insights > Search terms |
| Perangkat | Insights > Devices |
Audiens & konten
| Sasaran | Rute |
| Audiens | Audience > Audiences |
Setelan
| Sasaran | Rute |
| Setelan kampanye | Settings > Campaign settings |
| Manager account settings | Settings > Manager account settings |
| Sub-account settings | Settings > Sub-account settings |
| Sasaran | Rute |
|
Histori perubahan |
Histori perubahan |
|
Histori sinkronisasi |
Histori sinkronisasi |
Alat dan setelan
Pustaka bersama
| Sasaran | Rute |
| Pengelola audiens | Tools and settings > Shared library > Audience manager |
| Dimensi kustom | Pustaka bersama > dimensi kustom |
| Pengelola label | Pustaka Bersama > Label |
Tindakan Massal
| Sasaran | Rute |
| All bulk actions | Bulk Actions > All bulk actions |
| Aturan | Bulk Actions > Rules |
| Upload | Bulk Actions > Uploads |
Konversi
| Sasaran | Rute |
| Conversions > Summary | Conversions > Summary |
| Conversions > Uploads | Conversions > Uploads |
Penagihan
| Sasaran | Rute |
| Konfigurasi penagihan | Billing > Billing setups |
| Profil pembayaran | Billing > Payment profiles |
| Invoice | Billing > Invoices |
| Pesanan pembelian (PO) | Billing > Purchase orders |
| Ringkasan pengiklan | Billing > Advertiser summary |
Penyiapan
| Sasaran | Rute |
| Access and security | Setup > Access and security |
| Akun tertaut | Setup > Linked accounts |
Akun sub-pengelola: Menu
| Sasaran | Deskripsi |
| Ringkasan | Di sini, Anda dapat menyelidiki metrik utama di setiap tingkat. |
| Hub Versi | Hub Versi |
| Pemeriksaan uji mutu | Pemeriksaan uji mutu |
| Rekomendasi | Rekomendasi |
Bidding & Perencanaan
| Sasaran | Rute |
| Strategi bidding | Bidding & planning > Bid strategies |
| Rencana | Bidding & planning > Plans |
| Grup kampanye | Bidding & planning > Campaign groups |
| Kontrol lanjutan | Bidding & planning > Advanced controls |
Akun
| Sasaran | Rute |
| Performa | Accounts > Performance |
| Notifikasi | Accounts > Notifications |
| Sasaran | Rute |
| Kampanye | Kampanye |
| Grup iklan | Grup iklan |
| Iklan | Iklan |
Kata kunci
| Sasaran | Rute |
| Kata kunci penelusuran | Keywords > Search keywords |
| Negative search keywords | Keywords > Negative search keywords |
Insight
| Sasaran | Rute |
| Istilah penelusuran | Insights > Search terms |
| Perangkat | Insights > Devices |
Audiens & konten
| Sasaran | Rute |
| Audiens | Audience > Audiences |
Setelan
| Sasaran | Rute |
| Setelan kampanye | Settings > Campaign settings |
| Manager account settings | Settings > Manager account settings |
| Sub-account settings | Settings > Sub-account settings |
| Sasaran | Rute |
| Histori perubahan | Histori perubahan |
| Histori sinkronisasi | Histori sinkronisasi |
Alat dan setelan
Pustaka bersama
| Sasaran | Rute |
| Pengelola audiens | Shared library > Audience manager |
| Dimensi kustom | Shared library > Custom dimensions |
Tindakan Massal
| Sasaran | Rute |
| All bulk actions | Bulk Actions > All bulk actions |
| Aturan | Bulk Actions > Rules |
| Upload | Bulk Actions > Uploads |
Konversi
| Sasaran | Rute |
| Conversions > Summary | Conversions > Summary |
| Conversions > Attribution Model | Conversions > Attribution models |
| Conversions > Floodlight instructions | Conversions > Floodlight instructions |
| Conversions > Value rules | Conversions > Value rules |
| Conversions > Custom Variables | Conversions > Custom Variables |
| Conversions > Settings | Conversions > Settings |
| Conversions > Uploads | Conversions > Uploads |
Penagihan
| Sasaran | Rute |
| Dokumen | Billing > Documents |
| Pengalihan penagihan | Billing > Billing transfers |
| Setelan | Billing > Settings |
Penyiapan
| Sasaran | Rute |
| Access and security | Setup > Access and security |
| Preferensi | Setup > Preferences |
Template
| Sasaran | Rute |
| Template | Templates > Templates |
| Feed | Templates > Feeds |
Akun klien: Menu
| Sasaran | Deskripsi |
| Ringkasan | Di sini, Anda dapat menyelidiki metrik utama di setiap tingkat. |
| Pemeriksaan uji mutu | Pemeriksaan uji mutu |
| Strategi bidding | Strategi bidding |
| Kampanye | Kampanye |
| Grup iklan | Grup iklan |
| Iklan | Iklan |
| Aset | Aset |
Kata kunci
| Sasaran | Rute |
| Kata kunci penelusuran | Keywords > Search keywords |
| Negative search keywords | Keywords > Negative search keywords |
Insight
| Sasaran | Rute |
| Istilah penelusuran | Insights > Search terms |
| When & where ads showed | Insights > When & where ads showed |
| Perangkat | Insights > Devices |
| Halaman landing | Insights > Landing pages |
| Toko | Insights > Stores |
Audiens & konten
| Sasaran | Rute |
| Audiens | Audiences & content > Audiences |
| Lokasi | Audiences & content > Location |
| Ads schedule | Audiences & content > Ad schedule |
| Dynamic ad targets | Audiences & content > Dynamic ad targets |
| Advanced bid adjustments | Audiences & content > Advanced bid adjustments |
Setelan
| Sasaran |
Rute |
| Setelan kampanye | Settings > Campaign settings |
| Setelan akun | Settings > Account settings |
| Sasaran | Rute |
| Histori perubahan | Histori perubahan |
Alat dan setelan
Pustaka bersama
| Sasaran | Rute |
| Pengelola audiens | Shared library > Audience manager |
| Daftar merek | Shared library > Brand lists |
| Daftar aset | Tools and settings > Shared library > Asset library |
| Grup lokasi | Shared library > Location groups |
| Anggaran bersama | Shared library > Shared budgets |
| Dimensi kustom | Shared library > Custom dimensions |
Tindakan Massal
| Sasaran | Rute |
| All bulk actions | Bulk Actions > All bulk actions |
| Aturan | Bulk Actions > Rules |
| Upload | Bulk Actions > Uploads |
Konversi
| Sasaran | Rute |
| Conversions > Summary | Conversions > Summary |
| Conversions > Value rules | Conversions > Value rules |
| Conversions > Custom Variables | Conversions > Custom Variables |
| Conversions > Settings | Conversions > Settings |
| Conversions > Uploads | Conversions > Uploads |
Penyiapan
| Sasaran | Rute |
| Access and security | Setup > Access and security |
| Preferensi | Setup > Preferences |
| Data bisnis | Setup > Business data |