Ad settings
| Setting | Description |
| Headline |
Specifies a page on your site that describes the service or product in the ad. Note: The ad copy in Search Ads 360 is case-sensitive. Character limit: 50 |
| Description line 1 |
A concise summary of the ad. Character limit: Minimum 9, maximum 80 |
| Description line 2 |
A detailed summary of the ad. Optional for Baidu. Character limit: Minimum 9, maximum 80 |
| Display URL |
The URL that will appear in the ad when the ad displays on non-mobile devices. The value doesn't need to start with http://. Character limit: 36 |
| Landing page URL |
The landing page for the ad when the ad displays on non-mobile devices. While this is required for Baidu, Search Ads 360 only uses this landing page in the rare instance when there is no keyword landing page. Select the proper prefix (such as http:// or https://) and then enter the rest of the URL. Learn more About landing page URLs. |
|
Mobile Display URL |
The URL that will appear in the ad when the ad displays on mobile devices. This is an optional field. When Baidu serves the ad, it substitutes the mobile display URL defined for the keyword. The value doesn't need to start with http://. Character limit: 36 |
| Mobile ad landing page URL |
The landing page for the ad when the ad displays on mobile devices. This is an optional field. When Baidu serves the ad, it substitutes the mobile landing page URL defined for the keyword. Learn more About landing page URLs. If you do specify a URL for the ad, select the proper prefix (such as http:// or https://) and then enter the rest of the URL. |