Edit a Search Ads 360 bid strategy with Google Ads audience targets

Note: Remarketing-optimized bid adjustments only apply to bid strategies using intra-day bidding for enhanced targeting and control. While Google Ads auction-time bidding campaigns still use audience lists in bid optimization, similar to all bid strategies using audience lists.

You can pause, resume, or remove a remarketing target from a Search Ads 360 bid strategy.

1. Sign in to your Search Ads 360 account.
2. Navigate to a manager or sub-manager account. Learn how to Switch between account types in Search Ads 360.
3. Click Tools and settings in the navigation bar.
4. Under “Shared Library”, click Bid strategies.
5. Click the strategy you’d like to edit.
6. Scroll down and click Settings.
7. Under “Settings” you can make changes to the bid strategy’s name, targets, and bid adjustments.
8. Click Save.