Copying from Google Ads to Google Ads destination

When the new Search Ads 360 creates new campaigns, ad groups, ads, keywords, negative keywords, and assets as part of a copy operation, only some of the settings are copied from the source campaign, as described below.

Campaign settings for Google Ads

For each source campaign, the new Search Ads 360 creates a new campaign and copies the settings listed below.

Google Ads settings
Campaign type
Name
Daily budget: When needed, the new Search Ads 360 converts daily budget to the currency of the destination engine.
Ad delivery method
Start date and End date: If the start date in the source campaign is in the past, the new Search Ads 360 uses today's date in the destination campaign, or tomorrow’s date if the campaign is a flighted budget campaign. If the end date in the source campaign is in the past, and the source campaign requires an end date (such as a flighted budget campaign), the new Search Ads 360 uses the source campaign’s end date if it’s set. If no end date has been set, it calculates the end date by adding today’s date plus the original campaign duration. If the source campaign doesn’t require an end date, the new Search Ads 360 uses the source campaign’s end date if it’s set. If no end date has been set, it uses no end date.
Ad rotation
Location targets: Country Region Metro City The new Search Ads 360 only copies location targets into new campaigns. The new Search Ads 360 doesn’t update location targets in any existing campaign copies.
Languages
Network
Tracking template
Mobile bid adjustment
Tablet bid adjustment
Desktop bid adjustment
Status If you change the status of a source campaign to “Removed”, it isn’t updated in the destination. You’re required to manually set the destination campaign to “Removed”.
Sitelinks Only sitelinks that are directly applied to a campaign or ad group are copied to the destination. This includes account-level sitelinks which can also be directly applied to a campaign or ad group. If sitelinks aren't directly applied to a campaign or ad group, only the sitelink settings are copied.
Custom parameters
Final URL Suffix
Ad schedule

The following settings aren’t copied to the destination campaign:

• Bid strategy
• Labels
• Assets other than sitelink and call assets
• Remarketing targets

Ad group settings for Google Ads

For each ad group in the source campaigns, the new Search Ads 360 creates a new ad group in the destination campaigns and copies the settings listed below.

Google Ads settings
Ad group type
Name
Default search CPC
Mobile bid adjustment
Tablet bid adjustment
Desktop bid adjustment
Age bid adjustment
Gender bid adjustment
Tracking template
Status
Sitelinks Only sitelinks that are directly applied to a campaign or ad group are copied to the destination. This includes account-level sitelinks which can also be directly applied to a campaign or ad group. If sitelinks aren't directly applied to a campaign or ad group, only the sitelink settings are copied.
Custom parameters
Final URL Suffix

The following settings aren’t copied to the destination ad group:

• Bid strategy
• Labels
• Assets other than sitelink and call assets
• Remarketing targets or dynamic targets

Ad settings for Google Ads

For each ad in the source campaigns, the new Search Ads 360 creates a new ad in the destination campaigns and copies the settings listed below.

Only responsive search ads are copied. Standard text ads in the source campaign aren’t copied to the destination campaign. In addition, the new Search Ads 360 doesn’t update ads. If the source ad is updated, the new Search Ads 360 doesn’t copy the updates into the destination ad group.

Responsive search ads

Google Ads settings
Ad name
Headline 1-15
Description line 1-4
Pinning
Destination URL
Path Path 2
Tracking template
Final URL Suffix
Final mobile URL
Custom parameters
Status

The following setting isn’t copied to the destination ad:

• Labels

Keyword settings for Google Ads

For each keyword in the source campaigns, the new Search Ads 360 creates a new keyword in the destination campaigns and copies the settings listed below.

Google Ads settings
Text
Match type
Minimum bid
Maximum bid
URL Template
Landing page URL
URL template
Custom parameters
Final URL Suffix
Final mobile URL
Status

The following settings aren’t copied to the destination keyword:

• Bid strategy
• Labels
• Membership in a landing page test

Campaign level negative keyword settings for Google Ads

For each campaign level negative keyword in the source campaigns, the new Search Ads 360 creates a new campaign level negative keyword in the destination campaigns and copies the settings listed below.

Google Ads settings
Text
Match type
Status

Ad group level negative keyword settings for Google Ads

For each ad group level negative keyword in the source campaigns, the new Search Ads 360 creates a new ad group level negative keyword in the destination campaigns and copies the settings listed below.

Google Ads settings
Text
Match type
Status

Sitelink asset settings for Google Ads

For each sitelink asset in the source campaigns, the new Search Ads 360 creates a sitelink asset in the destination campaigns and copies the settings listed below.

Google Ads settings
Text
Description 1 Description 2
Start date and End date
Campaign and ad group associations
Device preference
Scheduling
Final URL
Final mobile URL
Tracking template
Custom parameters
Final URL Suffix
Status

Call asset settings for Google Ads

For each call asset in the source campaigns, the new Search Ads 360 creates a new call asset in the destination campaigns and copies the settings listed below.

Google Ads settings
Country code Phone number
Status
Conversion action
Call interaction bid adjustment
Device preference
Scheduling