About copying campaigns

Instead of manually creating campaigns that contain similar information, you can use the new Search Ads 360 to copy campaigns from Google Ads to other supported client accounts.

You can only copy Google Ads campaigns to other client accounts, as well as to Google Ads accounts. You can’t copy campaigns from other clients.

Copy and pause new campaigns

You can specify that campaign copies will be created in the paused state. This gives you the chance to review and update settings before serving ads. For example, you may want to specify different geo targets or keyword match types in each copy.

When you're ready, you can activate the campaigns one at a time, or use automated rules to activate all of the campaigns at a specific time.

Only some settings and campaign types are copied

When copying from Google Ads campaigns to other types of client accounts, only applicable settings can be copied. For example, the target networks that you specify in a Google Ads campaign aren’t applicable to a Microsoft Advertising campaign, so this setting isn't copied to campaigns in Microsoft Advertising accounts.

Note that inventory keyword campaigns and shopping campaigns can’t be copied.

Limits for copying campaigns and containing items

The source campaigns that you select can contain up to 1 million items. Each campaign, ad group, keyword, sitelink, and so on counts as an individual item.

For example, if you selected:

  • 1 campaign that contained
    • 1 ad group that contained
      • 10 keywords

The total number of source items would be 12.

If you select more than 1 million source items, the new Search Ads 360 won’t proceed with the copy process. None of the items will be copied.

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