The following lists the Baidu features that new Search Ads 360 supports, unsupported features and any available workarounds.
Supported Baidu features
Campaigns
- Manual campaigns. Refer to Search Ads 360 supported campaign types.
Ad groups
- Refer to supported ad group settings
Ads
- Text ads. Refer to supported text ad settings. Learn more about Baidu text ads.
Keywords
- Refer to supported keyword settings
- Device-specific landing pages (non-mobile and mobile URLs)
- Negative match
Targeting and bid adjustments
Reporting
- Conversion goal reporting
Bid automation
- Apply a bid strategy from campaign settings.
Unsupported Baidu features
Client accounts
- Account-level budgets. Recommended: use campaign-level budgets.
Campaigns
- Budget scheduling
- IP address exclusion
Keywords
- Advanced phrase match options: Exact phrase included, Same meaning included and Core meaning included
Extensions
- Sitelink assets: Use this workaround to track sitelink assets in Search Ads 360.
- Call extensions (click to call)
- Image extensions
- App extensions
Reporting
- Baidu analytics integration. Recommended: Use Floodlight conversion action instead.
- Baidu tagging and tracking
- Brand zone
- Landmark (Baidu brand landmark)
- Quality score