On this page
- Bid and budget strategies and campaign types that support 24-hour overrides
- Steps to override a Search Ads 360 bid strategy's bid or budget
A Search Ads 360 bid strategy automates your max.CPC, and a budget bid strategy available in a performance plan adjusts campaign budgets to achieve a spend target, you may still need manual control. You can manually override these settings to immediately adjust bids or budgets for competitive, high-value biddable items or campaigns.
Keyword Bids (Max. CPC):
- Intraday: Override is respected for up to 24 hours.
- Auction-Time Bidding (ATB): Not supported.
Budgets (ATB & Intraday BBS):
- Can be overridden for up to 24 hours.
- Override processes at the next scheduled budget setting (early mornings, sub-manager timezone).
- You must make any changes to override settings directly in Search Ads 360, otherwise they may be overridden the next time the bid strategy processing changes. This rule applies to all entities, not just bid strategies or keywords.
- Changing the default CPC or max. CPC at the ad group level doesn't override the bid strategy if keyword maximum CPC bids are set. It does not set maximum CPC for ad groups.
- You can view the history of bid strategy overrides and other intraday bid strategy changes in a change history report. Learn how to See your account history.
Bid and budget strategies and campaign types that support 24-hour overrides
| Search Ads 360 bid and budget strategies that can be overridden for 24-hours | Campaign type |
|---|---|
| Target CPA and Target ROAS (Intraday only) | Applies to all Search Ads 360 campaigns using intraday bid strategies
|
| Target impression share |
Not supported for Google Ads campaigns |
Auction time bidding doesn’t support keyword bid overrides.
| Search Ads 360 budget bid strategies | Campaign type |
|---|---|
| Maximize conversions and Maximize conversion value (Intraday only) | Applies to all Search Ads 360 intraday bid strategies:
|
| Maximize clicks | Applies to Microsoft Advertising, Yahoo! JAPAN Ads, and Baidu
Not supported for Google Ads campaigns |
You can’t override the automated bidding system if Google Ads auction-time bidding and Microsoft Advertising auction-time bidding is turned on in a Search Ads 360 bid or budget bid strategy.
Steps to override a Search Ads 360 bid strategy's bid or budget
You can use any of the following methods to override the max. CPC for a biddable item
- Edit the max. CPC for multiple items
- Apply a rule to edit the max. CPC (and set schedule)
Overrides to the max. CPC can only be done in the Search Ads 360 user interface. You can't override the max. CPC set by a bid strategy in the user interface of an advertising platform.
Edit the maximum CPC for one or more items
- Sign in to your Search Ads 360 account.
- Navigate to a client account.
- Select Product groups, Ad groups, or Keywords in the main menu on the left.
- Select the checkboxes next to each item that you want to edit.
- In the toolbar above the statistics table, select Edit, and then select Change bids or Change max. CPC bids.
- Under “Change max. CPC bids”, you can select “Set new bids”, “Increase bids” or “Decrease bids”.
- Enter an “Amount”, a percentage, or select an amount or percentage from a custom column.
- Select Apply.
Learn more about how to edit your bids. You can also add the max. CPC column to the statistics table.
In Google Ads campaigns, you also have the option to raise your bid to place your ads on the first page or at the top of the page in the search results. The bid strategy or budget bid strategy won’t change a max. CPC for the selected item for 24 hours.
Override the campaign budget set by a budget bid strategy
- Sign in to your Search Ads 360 account.
- In the main menu, select Campaigns.
- Optional: Add the Bid strategy column to the statistics table.
- In the “Budget” column, select the pencil icon
to edit a campaign’s daily budget.
- Enter an amount.
- Select Save.
to edit a campaign’s daily budget.The budget bid strategy won't update the daily campaign budget until the next daily adjustment, which usually occurs in the early morning hours.