A small campaign budget can prevent a Search Ads 360 bid strategy from fully optimising your bids. For example, the bid strategy may not perform as well or it may spend the budget unevenly over time.
Here are some things to look out for:
- If your Search Ads 360 bid strategy is performing below expectations, check the campaign budget. You can try increasing the budget and see if it allows your bid strategy to optimise more freely, thus improving performance. See the campaign settings for more information about how to manually change the budget for each client:
- Aggressive minimum or maximum bid limits and target constraints can also affect bid strategy performance, so be careful about those settings too.