Clicks column

Indicates the number of times consumers see an ad and click it, as reported by the advertising platform.

In a keywords or product groups reporting table, this column indicates the number of clicks that are attributed to each keyword or product group. In an ad groups or campaigns reporting table, this column indicates the total number of clicks within each ad group or campaign.

You can use this column in a custom column by specifying the Clicks variable.

Add this column to a report

1. Navigate to any reporting table, such as a keywords reporting table.
2. Select a time range.
3. If the column isn't already in the reporting table:
   1. Click the Columns button above the performance summary graph.
   2. In the 'Modify columns for keywords' box, click the 'Search' icon .
   3. In the 'Search bar', type the name of the column that you want to add or find it in the list below the search bar.
4. Click Apply.