Avg CPM column

Displays the average cost per 1,000 impressions (CPM) of ads during the report's time range.

When this column appears in a keywords reporting table, the column displays the average cost of impressions that are attributed to each keyword.

You can use this column in a custom column by specifying the CPM variable.

Add this column to a report

1. Navigate to any reporting table, such as a keywords reporting table.
2. Select a time range.
3. If the column isn't already in the reporting table:
   1. Click the Columns button above the performance summary graph.
   2. In the 'Modify columns for keywords' box, click the 'Search' icon .
   3. In the 'Search bar', type the name of the column that you want to add or find it in the list below the search bar.
4. Click Apply.