Displays the average cost per click during the report's date range, calculated as Cost / Clicks.
You can use this column in a custom column by specifying the CPC
variable.
Add this column to a report
- Navigate to any reporting table, such as a keywords reporting table.
- Select a time range.
- If the column isn't already in the reporting table:
- Click the Columns button above the performance summary graph.
- In the 'Modify columns for keywords' box, click the 'Search' icon .
- In the 'Search bar', type the name of the column that you want to add or find it in the list below the search bar.
- Click Apply.