You can use Search Ads 360 to create and manage ads, keywords and other targeting items in all the languages that are supported by Google Ads, Microsoft Advertising, Yahoo! JAPAN Ads and Baidu. For example, you can use any of the 51 languages that Google Ads supports to create ads or keywords in Search Ads 360. This includes support for languages that use double-byte characters, like Chinese. Be sure to create your ads and enter keywords in the language that you intend to target.
Languages supported for ads, keywords and other targeting items
- Google Ads languages: Set this language when you create a campaign.
- Microsoft Advertising languages: Set this language when you create an ad group.
- Yahoo! JAPAN Ads languages: Since Yahoo! JAPAN Ads only supports Japanese and English, there are no language settings available for campaigns and ad groups in Yahoo! JAPAN Ads.
- Baidu: No language settings or requirements. Baidu ignores the browser's language settings and matches keywords and serves ads in any language.
Languages available in the Search Ads 360 UI
- Arabic
- Bulgarian
- Catalan
- Chinese (Hong Kong)
- Chinese (Simplified)
- Chinese (Traditional)
- Croatian
- Czech
- Danish
- Dutch
- English (Australia, United Kingdom and United States)
- Estonian
- Filipino
- Finnish
- French
- German
- Greek
- Hebrew
- Hindi
- Hungarian
- Indonesian
- Italian
- Japanese
- Korean
- Latvian
- Lithuanian
- Malay
- Norwegian
- Polish
- Portuguese (Brazil and Portugal)
- Romanian
- Russian
- Serbian
- Slovak
- Slovenian
- Spanish (Latin American and European)
- Swedish
- Thai
- Turkish
- Ukrainian
- Vietnamese
Change the language of the Search Ads 360 UI
Search Ads 360 uses the language set in your Google Account preferences. Learn how to change your language.