This article explains the languages supported in Search Ads 360, covering both the languages you can use for your ad campaigns and the languages available for the Search Ads 360 UI.
On this page
- Before you begin
- Languages supported for ads, keywords, and other targeting items
- Languages available in the Search Ads 360 UI
- Change the language of the Search Ads 360 UI
Before you begin
You can use Search Ads 360 to create and manage ads, keywords, and other targeting items in all of the languages that are supported by Google Ads, Microsoft Advertising, Yahoo! JAPAN Ads, and Baidu. For example, you can use any of the 51 languages that Google Ads supports to create ads or keywords in Search Ads 360. This includes support for languages that use double-byte characters, like Chinese. Make sure to enter your ads and keywords in the language you intend to target.
Languages supported for ads, keywords, and other targeting items
- Google Ads languages: Set this language when you create a campaign.
- Microsoft Advertising languages : Set this language when you create an ad group.
- Yahoo! JAPAN Ads languages: Since Yahoo! JAPAN Ads only supports Japanese and English, there are no language settings available for campaigns and ad groups in Yahoo! JAPAN Ads.
- Baidu: No language settings or requirements. Baidu ignores the browser's language settings, and matches keywords and serves ads in any language.
Languages available in the Search Ads 360 UI
- Arabic
- Bulgarian
- Catalan
- Chinese (Hong Kong)
- Chinese (Simplified)
- Chinese (Traditional)
- Croatian
- Czech
- Danish
- Dutch
- English (Australia, United Kingdom, and United States)
- Estonian
- Filipino
- Finnish
- French
- German
- Greek
- Hebrew
- Hindi
- Hungarian
- Indonesian
- Italian
- Japanese
- Korean
- Latvian
- Lithuanian
- Malay
- Norwegian
- Polish
- Portuguese (Brazil and Portugal)
- Romanian
- Russian
- Serbian
- Slovak
- Slovenian
- Spanish (Latin American and European)
- Swedish
- Thai
- Turkish
- Ukrainian
- Vietnamese
Change the language of the Search Ads 360 UI
The Search Ads 360 interface uses the language set in your account preferences. Preferred language settings can be updated by following the steps below:
- Sign in to your Search Ads 360 account.
- Under the “Setup” dropdown in the page menu to the left, select Preferences.
- Click on the Language preferences tab.
- Select the Display language & number format dropdown menu to expand it, then select your preferred display language.
- Note: Your chosen display language will apply to both Search Ads 360 and Google Ads. For example, if you change your display language in the Search Ads 360 UI, the same language will be applied in the Google Ads UI.
- Select Save.
Learn how to Change your language on your Google account.