View a custom-dimensions report for specific audiences

In the new Search Ads 360, you can view a quick overview of audience reporting, or use custom audience reporting that's tailored to your specific needs.  

View an overview of audience reporting

To view an overview of audience reporting, do the following:

1. Sign in to your Search Ads 360 experience.
2. On the navigation menu, click the reports icon .
3. Select Predefined reports (Dimensions)
4. In the sub-menus, select Basic, then Audience segment.
5. On the table toolbar, select a time range. 

View a custom audience report

To view a custom audience report, do the following:

1. Sign in to your Search Ads 360 experience.
2. On the navigation menu, click the reports icon .
3. Select Reports. 
4. On the reporting page, click  Custom, then select  Table.
5. Click or drag and drop the targeting options you want in your report from the menu in the right panel (for example, Audience segments, Age, Gender, Device, etc.)
6. On the table toolbar, select the time range you want for your report.

The report shows which audiences the account, campaign, or ad group you're scoped to is reaching.

You can also do any of the following:

• Apply additional segments.
  • For example, you can segment by device type to see if you reach some audiences better on a mobile or desktop device.
• Add additional conversion metrics from the Conversions menu in the right panel.
• Download the report for offline analysis.