Create custom reports for media spend

In a custom report, you can pick the dimensions and metrics and decide how they should be displayed. You can create a custom report to track the billable media spend for any given time period.

Campaign types eligible for billing

The following campaign types are eligible for billing:

• Search
• Shopping
• Performance Max
• Demand Gen (starting February 2025)

Instead of manually selecting the data points that you need to include, you can chat with generative AI to describe the report you need. It will interpret your request and automatically generate the report. Use prompts like 'Billing report', 'Billable cost report', 'Tech fee report for [specified period]' and other relevant terms. Learn more about the AI report assistant in the report editor.

Instructions

1. Sign in to your Search Ads 360 account.
2. Click Reports from the navigation menu and then click Reports from the drop-down menu.
3. Click Custom and select a report type. We suggested that you go with 'Table'.
4. Click the pencil icon next to 'Untitled report' on the top left-hand corner of the page to add a name to the report.
5. Click Apply.
6. Click the pencil icon next to 'All accounts' to pick between Accounts or Account labels.
7. Choose a date range from the date range selector and click Apply.
8. Click the Filter icon to add filters.
9. Select the filters below to refine by advertising platforms and campaign types to only include billable spend and click Apply:
   • Network (with search partners): Select 'Google search', 'Search partners' and 'Cross-network'.
   • Account type: Select 'Microsoft', 'Google Ads', 'Yahoo! Japan' and 'Baidu'.
   • Campaign type: Select 'Search', 'Shopping', 'Performance Max' and 'Demand Gen'.
     Note: Google will only start charging the Demand Gen tech fee from 1 February 2025. Do not select Demand Gen as the campaign type eligible for billing if your campaign does not span this period.
10. You can search for and add metrics and dimensions from the panel on the right-hand side. Add the metrics mentioned below:
    • For Row:
      • Customer ID
      • Campaign type
    • For Column:
      • Cost
      • Clicks
      • Impr.
      • CTR
      • View-through conv.
11. You can now view the custom report that is generated for billable media spend for each customer ID.
12. You can also download the report by clicking the download icon . You can choose the format (for example, .csv, .pdf and so on) in which you want to download your report.

Note: Even with the filters added to the custom report, there are chances that the report may not reflect the billable events. For example:

• This might happen if the account was linked in the middle of the month as the report shows details for the entire month, including the days when the account was not linked.
• It is also possible that Search Ads 360 might start billing a certain type of campaign this month, but the report uses the same billable criteria from the previous months.

There could be other time-based changes and billable instances that are not dependent on 'Campaign types' and 'Network', which might impact the accuracy of the report. Therefore, you might find data discrepancies between the report in your account and your monthly billing statement.

Related links

• Download a report
• Use custom dimensions in reports
• Create and manage reports from the Reports page