View and fix bulk upload errors

You can view results and errors through the Upload tab’s “Pending actions” section. Errors can be caused by formatting issues in your bulksheet, or by errors in the spreadsheet contents.

This article describes how to find your changes that the new Search Ads 360 couldn’t apply and their corresponding error messages. You’ll also see solutions for fixing the errors.

Tip: It’s always a good idea to preview your changes on upload before applying to ensure that you are getting the results you expect.

View results

Once your file is uploaded, you’ll see a new entry for the upload file at the top of the table in the "Pending actions" section on the Uploads page. Applied changes will have a Download results link where you can view your changes. For uploaded bulksheets that you haven’t applied for, you can choose to Apply, Discard, or Download results.

Identify upload errors

1. Click the Tools and Settings icon .
2. Under “Bulk actions,” click Uploads.
3. Find your spreadsheet in the table. If there were errors in uploading the spreadsheet, you’ll see the number of errors in the “Results” column.
4. To see more details, click the link for the errors in the “Results” column.
5. Click the tile that has the number of errors, then review the reason for each error in the “Status” column.

Fix common errors

Handle upload timeouts

• Uploads timeout after 2 hours of processing. If you're attempting to upload a large amount of changes in a single spreadsheet, it’s possible that all rows won’t be processed within that period of time.
• If a timeout occurs, you’ll need to download the results, remove the rows that were completed (rows that have been processed will have data present in the “results” column), and begin a new upload containing the rows that weren’t completed.

Upload misinterpreting required change

When you upload a spreadsheet, the new Search Ads 360 will automatically determine what change you intend to make. It's possible for Search Ads 360 to misinterpret your intent.

For example, you may create a bulksheet intended to update campaign budgets, but on preview you notice that Search Ads 360 thinks you are trying to create new campaigns.

This is often because Search Ads 360 is expecting some columns for your use case that aren’t present in your spreadsheet. For more information, see Bulksheet schema changes in the new Search Ads 360.

Common errors

The table below lists common upload errors and the steps you can take to address them.

Error	Solution
There are conflicting changes.	Make sure no one else is trying to edit your account and try again.
Google Ads only: Items in your file do not meet editorial guidelines.	Make sure all the items in your file follow Google Ads Editorial guidelines.
Your file is missing a header row.	The first row of an uploaded file must be used for headers. Note: When you download the file from Search Ads 360, headers are already present.
Column contains the wrong type of information.	Make sure the information you entered meets the requirements. For more information, read Bulksheet schema changes in the new Search Ads 360.
This row is missing a value.	Ensure that you've included values where they are required. For more information, read Bulksheet schema changes in the new Search Ads 360.
Your keywords have characters that are not allowed.	Remove any non-standard characters ( ! @ % , *) from your keywords.
One of the IDs does not exist.	If you’re adding an element (such as a keyword or ad), remove the value from the ID column. If you’re making changes to an element, make sure that the ID is correct and that the entity hasn't been removed. If you’re adding an element to an ad group or campaign, make sure the campaign or ad group has a valid ID.
Upgraded URL is not the same as the previous destination URL.	The final URL and tracking template should be the same as the destination URL.
"Action" column is missing.	A column with the header ‘ACTION’ requires upload data to process. For more information, read Bulksheet schema changes in the new Search Ads 360.