Override an attribution model in the new Search Ads 360

You can override an attribution model for a specific conversion action in one or more campaigns. Generally, we recommend that such overrides be implemented only temporarily, for 2 months or less, because the automated bidding system uses performance history to set and adjust bids.

To review campaign attribution overrides, add the 'Attribution model overrides' column to a report.

Override an attribution model

1. Sign in to your new Search Ads 360.
2. From the page menu on the left, click Campaigns.
3. Click the name of the campaign that you want to edit.
4. From the page menu on the left, click Settings.
5. Click Additional settings.
6. Click Attribution model to expand the section.
7. Next to 'Override attribution models for specific conversions actions', tick the box.
8. Select the same conversion action as the 'Conversions' section of the campaign settings, and an attribution model.
9. (Optional) Click Add to select another conversion action and attribution model.
10. Click Save.

Override attribution models in multiple campaigns

1. Sign in to your new Search Ads 360.
2. From the page menu on the left, click Campaigns.
3. Select the tick box of each campaign that you want to edit.
4. In the blue bar above the table, click Edit, then click Override attribution models.
5. Click the arrow to display a list of conversion actions, and then select a conversion action. 
6. On the next line, click the arrow to display a list of attribution models, and then select a model.
7. (Optional) Click Add to select another conversion action and attribution model.
8. Click Apply.

Remove an attribution model override

1. Sign in to your new Search Ads 360.
2. From the page menu on the left, click Campaigns.
3. Click the campaign that you want to edit.
4. From the page menu on the left, click Settings.
5. Click Attribution model to expand the section.
6. Click the remove icon     at the end of the attribution model row.