Create in paused state

In the "Status" setting when you're creating a template, there's an option to Create in paused state. Click Create in paused state to create items with the status set to paused and managed state set to paused. Apply the option when you want to prevent direct editing of existing live entities when the new template is generated and evaluated. Choose the option if you want to pre-prepare ads and obtain policy approvals before the appropriate time for the ads to go live.

If you select Create in paused state and want to update the paused ads following review, you can locate them by filtering on responsive search ads (RSAs) created by templates. You can then configure a rule or bulk upload to change the RSA "Template management status" to "Managed". With the template managing the ads, the ads' status will be set to "Active" and the ads will start running when Search Ads 360 evaluates the template.