By default, the 'Conversions' reporting for a new campaign is set to report on the Search Ads 360 sub-manager account level conversion actions attributed to the campaign.
Use Search Ads 360 conversion data with Google Ads auction-time bidding
To enhance your Google Ads campaign performance, you can use Search Ads 360 conversion data with Google Ads auction-time bidding. Because auction-time bidding is available only in Google Ads, you’re required to share Search Ads 360 conversion data with Google Ads and replace Google Ads conversion data with Search Ads 360 conversion data to enable this feature. Learn more about sharing Search Ads 360 conversion data with Google Ads.
When you enable conversion sharing in a Search Ads 360 sub-manager account, you can choose to use Search Ads 360 goals for optimisation. The setting replaces the Google Ads conversion data in the 'Client account conversions' column with Search Ads 360 conversion data so that both columns then contain the same value.
What happens when conversion sharing and Google Ads auction-time bidding are enabled in a sub-manager account
The following changes occur because conversion sharing and Google Ads auction-time bidding are enabled in a Search Ads 360 sub-manager account.
Search Ads 360
In Google Ads campaigns Search Ads 360 conversions overwrite Google Ads conversions in the client account conversions column
The 'Report these Search Ads 360 conversion actions in the client account conversions column' option is automatically selected.
It takes several days for the automated bidding system to adjust to new conversion data. A few days after you enable sharing or overwrite Google Ads conversion data, make sure that you check Search Ads 360 bid strategy performance and verify that performance and targets are in-line with expectations.