Authorize a Baidu client account


After 14 August 2023, you will no longer be able to create advertiser accounts, or create and link client accounts, in the previous Search Ads 360.

When you link or edit a Baidu client account in Search Ads 360, you’ll need to authorize Search Ads 360 to access your external Baidu account. 

You may be required to reauthorize Search Ads 360 if changes are made to the Baidu user account that was used to authorize Search Ads 360. For example:

  • Someone changed the password for the external Baidu user account.
  • Someone made other changes to the external Baidu user account's security settings
  • Someone added or removed external Baidu accounts, or made other structural changes.

If Search Ads 360 loses authorization to manage your external Baidu account, you'll be prompted to reauthorize in Search Ads 360.

Reauthorize Search Ads 360 to access your Baidu account

  1. Sign in to your new Search Ads 360.
  2. Navigate to your Baidu account.
  3. From the left page menu, click Settings, then click Account settings in the expanded menu.
  4. In the "Authorization" section, click the Reauthorize account button. 
  5. Sign in to the Baidu account in the pop-up window. Then select the client account username, and grant Search Ads 360 permission to access and update information in your Baidu account.

When you finish, you can run a sync to see if the authorization succeeded.

If you click the Reauthorize account button again, Search Ads 360 will request authorization again from your Baidu account.

You will need to authorize each Baidu client account.

Verify the authorization status of your Baidu client account

​​To verify that Search Ads 360 is authorized to access your Baidu client account:

  1. Visit and make sure your Baidu account has given access to Search Ads 360.
  2. Sign in to your new Search Ads 360.
  3. Navigate to your Baidu client account.
  4. From the left page menu, click Show more, then click Sync history in the expanded menu.
    The table displays time, status, and results for all recent sync operations.
  5. In Search Ads 360, navigate to the sub-manager.
  6. From the left page menu, click Settings, then click Sub-account settings in the expanded menu.
    The "Sync status" column indicates the last time the sync ran and its result. The status is updated after every sync.

Do I need to authorize all of my existing accounts now?

Due to changes to the Baidu authentication API, you will need to reauthorize your existing Baidu client accounts by March 31, 2023. After March 31, 2023, your accounts won't sync or write to Baidu until the accounts are authorized.

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