Data freshness
How fresh is the reporting data in the new Search Ads 360?
The new Search Ads 360 typically updates reporting data as follows:
- Data collected from advertising platforms: How often this data is expected to refresh depends on the platform:
- Google Ads data is updated in less than 2 hours.
- Other advertising platform data (including Baidu, Microsoft Advertising and Yahoo! JAPAN Ads) is updated every 2 hours. This happens after the advertising platform finishes tabulating the results and exposing the data in their respective APIs.
- Impression share and Microsoft Advertising Quality score data can take up to 48 hours to update in the new Search Ads 360. This means that Quality score charts and tables may not include data for the last 2 days in a time range that includes the current date. Note that the advertising platform has a built-in delay to collect this data, which occurs before it can be downloaded by Search Ads 360.
- Floodlight conversion data will typically be fresh within 6 hours (after you refresh your browser window or change pages).
Note that some custom columns might require data from Floodlight activities and the advertising platforms. In such cases, data freshness varies by the type of platform. The cross-device component of your Floodlight conversions is available in the UI the following day. This is to allow time for sufficient model evaluation.
- Metrics from Google Analytics: If you've linked your sub-manager account to a Google Analytics web property, data will be processed by Search Ads 360 within 6 hours.
- Offline conversions (including Adobe Analytics data) and delayed and edited conversions will be displayed within 6 hours.
Because the new Search Ads 360 scales the Google Analytics conversion metrics for conversions that can't be measured directly, conversion data typically takes 24–48 hours to be fully complete.
Bid strategy calculations take the conversion-scaling delay into account when adjusting bids.
Bear the following in mind:
- While the new Search Ads 360 reporting data will come close to matching the advertising platform data, it may not be an exact match.
- With heavy volumes, the freshness of reporting data in the new Search Ads 360 can vary.
- Segmented reports may not be as up to date as unsegmented reports. Typically, it can take up to 24 hours for geographic area data to appear in reports.
How soon is the new Search Ads 360 reporting data available in Campaign Manager 360 Report Builder?
The new Search Ads 360 data is typically fresh in Campaign Manager 360 Report Builder within a matter of minutes.
Data history
How far back can I report on data in the new Search Ads 360?
Data from 1 January 2019 was migrated from the previous to the new Search Ads 360.