Create, use and manage labels in the new Search Ads 360

Labels allow you to organise your campaigns, ad groups, ads and keywords into groups. Labels are customisable, and you can change them anytime.

Before you begin

If you’re not familiar with how labels work, learn more about ads labels.

Create and apply a label

1. Sign in to your new Search Ads 360.
2. In the page menu on the left, click Campaigns, Ad groups, Ads or Keywords.
3. Select the box for the campaign, ad group, ad or keyword that you want to apply a label to.
4. In the bar above the table, click Label.
5. To create a new label, select Create label from the dropdown.
   1. Enter a name, choose a colour, choose an owner and add a description (optional).
   2. Click Create.
   3. Click Apply.
6. To apply existing labels, select the boxes for the labels that you’d like to add and click Apply.

To apply labels to multiple campaigns, ad groups, ads or keywords, select the box next to the items in Step 3 and use the Label drop-down menu to apply one or more labels.

Remove a label

1. Sign in to your new Search Ads 360.
2. In the page menu on the left, click Campaigns, Ad groups, Ads or Keywords.
3. Select the box for the campaign, ad group, ad or keyword that you want to remove a label from.
4. In the bar above the table, click Label.
5. Clear the box for each label that you want to remove.
6. Click Apply.

Note: In the new Search Ads 360 you cannot remove labels in bulk.

Filter table data by label

1. Sign in to your new Search Ads 360.
2. In the page menu on the left, click Campaigns, Ad groups, Ads or Keywords.
3. Above the table, click the Add filter button.
4. In the drop-down menu, click to expand the Attributes section.
   • Alternatively, type 'label' in the search bar.
5. Select one of the following label filters:
   • Label (All)
   • Label (Cascaded)
   • Label (Directly Applied)
6. Click Apply.

The updated table shows only those items that match your filter.

Edit label details

1. Sign in to your new Search Ads 360.
2. In the page menu on the left, click Campaigns, Ad groups, Ads or Keywords.
3. Select the box for the item that you want to edit the label for.
4. In the bar above the table, click Label.
5. Hover your cursor over the label, then click the pencil icon to edit.
6. Change the label’s name, colour and description.
7. Click Save.

Delete a label

1. Sign in to your new Search Ads 360.
2. In the page menu on the left, click Campaigns, Ad groups, Ads or Keywords.
3. Select the box for the item that you want to edit the label for.
4. In the bar above the table, click Label.
5. Hover your cursor over the label, then click the pencil icon to edit.
6. Click the bin icon .
7. On the 'Remove label' screen, click Remove.

Related links

• About ads labels
• Account, campaign and ad group performance
• Use segments in your tables
• Use bulksheets to create, manage and apply labels