Create, use, and manage labels in the new Search Ads 360

Labels allow you to organize your campaigns, ad groups, ads, and keywords into groups. Labels are customizable, and you can change them at any time.

Before you begin

If you’re not familiar with how labels work, learn more About ads labels.

Create and apply a label

You can create an apply labels to your to your Campaigns, Ad groups, Ads, or Keywords to keep them organized in Search Ads 360.

Learn to create and apply a label

Labels manager

You can manage all your labels in Search Ads 360 in the table on the "Labels page." Within Label manager you'll be able to view different attributes of your labels remove labels as needed.

Learn more about Labels manager in Search Ads 360

Filter table data by label

After you apply labels, you can filter your Campaigns, Ad groups, Ads, or Keywords to show items that match your filter.

Learn to filter table data by label

Edit label details

After you've created your label, you can edit the label’s name, color, and description.

Learn to edit label details

Delete a label

If you no longer want to use a label, you can remove it from Search Ads 360.

Learn to delete a label

Related links

• About ads labels
• Account, campaign, and ad group performance
• Use segments in your tables
• Use bulksheets to create, manage, and apply labels