A bid strategy type is how you've chosen to set bids for your ads. If your bid strategy type is showing as invalid, you’ll need to select a new bidding strategy to start running ads. Otherwise, the campaign will stop serving until a valid bid strategy is assigned.
On this page
- Reasons why your bid strategy type is invalid
- View your bid strategy type
- Fix an invalid bid strategy type
Reasons why your bid strategy type is invalid
Your bid strategy may show as invalid for the following reasons:
- The campaign was part of a portfolio bid strategy owned by a Search Ads 360 manager account, and the manager account is unlinked.
- You copied and pasted a campaign belonging to a manager-owned portfolio bid strategy into an account that is not linked to the same manager.
- You previously selected a bid strategy that is no longer available.
View your bid strategy type
- Sign in to your Search Ads 360 account.
- In the page menu, select Campaigns.
- Select the columns icon
above the table.
- On the 'Modify columns for campaigns' page, select Attributes to expand the section.
- Select the box for 'Bid strategy type'.
- Select Apply. You’ll now find the 'Bid strategy type' column in the table.
above the table.Learn more about automated bidding in Search Ads 360.
Fix an invalid bid strategy type
If your bid strategy is invalid, you’ll need to select a new bid strategy before your campaign is eligible to serve.
- Sign in to your Search Ads 360 account.
- In the page menu, select Campaigns.
- Select the Add filter button above the table.
- In the drop-down, select Attributes, then select Bid strategy type.
- Select the box for 'Invalid'.
- Select Apply.
- Select the box next to the campaign that you’d like to make changes to.
- In the blue bar above the table, select Edit, then select 'Change bid strategy' from the drop-down.
- Choose a new bid strategy, then select Apply.