This article enumerates the different template errors you might encounter in Search Ads 360, including probable causes and suggestions on how to fix these errors.
On this page
- Considerations before troubleshooting
- Resolve common template errors
- Update non-managed settings through bulk edits
Note:
- This document presents the most likely scenarios for errors. This is not an exhaustive list of errors.
- There might be other ways of resolving the errors. These resolutions vary depending on how the templates are implemented.
Considerations before troubleshooting
Each supported advertising platform has specific requirements and limits that aren't defined by Search Ads 360, but are defined by the advertising platforms. Check each advertising platform's Help Center for more information.
Unlike campaigns that are manually built, Templates are automatically built and manage campaigns on a large scale. This automation may present challenges in ensuring the precision of each field.
Example
When manually building individual campaigns, you can't save if the campaign name is too long. Templates automatically build hundreds, or even thousands of campaigns based on feed data. Template errors provide information about configuration errors that apply to a subset of campaigns (or campaign structure, targeting, or creatives) that are built by a given template.
Resolve common template errors
Start date errors
Templates can't generate campaigns, and ad groups after a statically defined date has passed.
Learn how to fix Start date errors.
Engine limit exceeded
The template created enough entities to exceed the client account limit.
Learn how to fix Client account limits.
Unchangeable fields
The ad group has negative keywords with the exact match type you are trying to generate. To add a keyword, use different text, remove existing negative, or positive keywords.
Learn how to fix errors on Unchangeable fields.
Invalid characters
The template generated text included characters that aren't allowed for the impacted field. Typically, errors are generated because special characters are used, which can include (but aren't limited to) the following: !, @, #, $, %, -, (, ), ^, *, =, {, }, ;, ~, `, <, >, ?, \, |, and /.
Learn how to fix errors on invalid characters.
Expired ad groups
An expired ad group can't be updated or changed.
Learn how to fix errors on expired ad groups.
Text is too short
In most cases, this error indicates that the template didn’t generate any text for the field with this error.
Learn how to fix errors on text length.
Field or text is too long
Headlines and descriptions are too long. Reduce the number of characters.
Learn how to fix errors on field character limits.
Action not allowed for removed entity
A removed keyword or RSA ad can't be updated or changed.
Learn how to fix errors on action not allowed for removed entity.
Duplicate assets or entities
Headlines and descriptions for each template-generated entity must be unique.
Learn how to fix errors on duplicate assets or entities.
Incorrect URL formats
The template generated text for the URL was the incorrect format or contained invalid characters. Ensure you have a minimum of one tag per URL.
Learn how to fix errors on incorrect URL formats.
Bid amounts less than default price
Your bid amounts are less than the default price and the keywords for your product are not relevant to the targeted audience.
Learn how to fix errors when bid amounts are less than floor price.
Ad policy issues
The template-generated text doesn't meet advertising platform policy requirements.
Learn how to fix errors on ad policy issues.
Conversion-data sharing is off
If conversion-data sharing is turned off, sub-manager account goals from Search Ads 360 can't be used as the conversion goal for Google Ads campaigns. You can select account-specific conversion goals instead.
Learn how to fix errors when conversion-data sharing is off.
Empty fields
The template-generated text for the path 1 field was empty, but the path 2 field has a value. Both path 1 and path 2 must have values, or errors are generated.
Learn how to fix errors on empty fields.
Can’t apply template settings
The template settings can’t be applied because the referenced entities don’t exist.
Learn how to fix errors when you can't apply template settings.
System errors
If you encounter any system error, contact Search Ads 360 support.
Learn how to fix system errors.
Template output errors
Identify and resolve template output errors.
Learn how to fix Template output errors.
Update non-managed settings through bulk edits
If your template generates an item with conflicting settings or settings that aren’t managed by the template, you can use bulk edit to update the affected setting.