GA transaction revenue column [SA360 managed]

Displays the total revenue of ecommerce transactions for Google Analytics sessions attributed to clicks on search or social objects in Search Ads 360.

Only available after you link your Search Ads 360 advertiser with a Google Analytics web property. Learn more about reporting on Google Analytics data from Search Ads 360.

For example on the Keywords tab, this column shows the revenue generated by each keyword within the report's time range. The summary row at the bottom of the table shows the total revenue from all keywords in the report.

 

Add this column to your report

Select one of the following options to add this column to a report: 

• Add this column to an existing report.
• Add this column from a custom conversion column or custom formula column.

• Specify the GA_transaction_revenue variable column in a custom formula column.

Looking for more information about Google Analytics metrics?

Visit the Google Analytics help center.