GA new sessions column

Displays the number of new Google Analytics sessions attributed to clicks on search or social objects in Search Ads 360. For example on the Keywords tab, this column shows the number of new sessions attributed to each keyword within the report's time range. The summary row at the bottom of the table shows the total number of new sessions for all keywords in the report.

This Universal Analytic metric is automatically migrated into the new Search Ads 360. For GA4 users, use the new GA4 events/session.

Add this column to your report

Select one of the following options to add this column to a report: 

• Add this column to an existing report.
• Add this column from a custom conversion column or custom formula column.

• Specify the GA_new_sessions variable.

You will see the added metrics column in the report table. You may need to scroll horizontally to display the added column.

Looking for more information about Google Analytics metrics?

Visit the Google Analytics help center.