GA transaction count column [SA360 managed]

Universal Analytics properties will stop processing data on July 1, 2023 (July 1, 2024 for Analytics 360 properties). If you haven't already, start using a Google Analytics 4 property

Displays the number of ecommerce transactions for Google Analytics sessions attributed to clicks on search or social objects in Search Ads 360. Learn more.

For example on the Keywords tab, this column shows the number of transactions attributed to each keyword within the report's time range. The summary row at the bottom of the table shows the total number of transactions for all keywords in the report.

This column is automatically migrated into the new Search Ads 360.

Add this column to your report

Select one of the following options to add this column to a report: 

  • You can use this column in a formula column by specifying the GA_transactions variable.

Looking for more information about Google Analytics metrics?

Visit the Google Analytics help center.

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