Displays the average number of events triggered on your site/app per session. You can use this metric to measure visitor engagement. This metric is imported from your linked Google Analytics 4 properties.
This column is available after you link your Search Ads 360 sub-manager account to a Google Analytics 4 property.
For example on the Keywords tab, this column shows the number of events per session attributed to each keyword within the report's time range. The summary row at the bottom of the table displays the total number of events per session attributed to all keywords on the current page.
Add this column to your report
Select one of the following options to add this column to a report:
- Add this column to an existing report.
- Add this column from a custom conversion column or custom formula column.
You will see the added metrics column in the report table. You may need to scroll horizontally to display the added column.