If you use a similar plan from week to week or month to month, you may want to create a recurring performance plan. Recurring performance plans are part of a series in which the next plan is automatically created. A recurring plan runs during a set period of time and a fixed spend for a specific conversion value. These plans also include custom allocations and use a budget bid strategy to manage the spend.
Additional details about recurring performance plans
- Only 1 recurring series can be scheduled per campaign group.
- Recurring plan time ranges can't overlap with date-specific plans and vice versa.
Learn how to Create a recurring performance plan.
Duration of each recurring plan
The date range for a recurring performance plan defines how long each plan in the series will run. You can select when the date the series will start in the custom time range. For example, if you choose 15 February as the start date for a recurring plan, Search Ads 360 will automatically create another plan with the same settings, that will run from 15 March to 14 April and every month thereafter.
If you schedule a plan to recur weekly, Search Ads 360 will automatically schedule subsequent plans every 7 days. Weekly plans can start on any day of the month.
Define a custom time range
Set any custom time range to suit your business. If you want each plan in a recurring series to run for 40 days or 10 weeks or 8 months, you can set a custom time.
Recurring performance plan status
Search Ads 360 creates recurring plans one at a time. While one plan in the series is running, Search Ads 360 will create or schedule the next plan.
Over the course of a recurring performance plan, the status of each plan will be:
- Recurring: The initial plan in a series or the next automatically scheduled plan in a series.
- Running: A plan that has already started.
- Completed: Plan has ended for a selected time range.
End a series
Update a recurring performance plan
You will likely have the same goals for your budget, but you may need to spend a different amount one month or specify how much you want to spend on a particular day or week.
In a performance plan that is currently running or in the next scheduled plan in the series, you can edit the total budget, set custom allocations or update other plan settings.
Edit one plan in a recurring series
In a plan that is running, any changes that you make apply to only that plan.
Edit the series of plans
In the next scheduled plan in a series, most changes that you make will apply to all future plans in the series. The exception is custom allocations, which only apply to a single plan.
Periodically review performance plan performance
Even though recurring performance plans are scheduled and run automatically, you should check the plans periodically, especially those that are managed with a budget bid strategy. Each performance plan provides performance estimates and allocates spend based on your goals and performance history. The estimates are also updated over time.
Next steps
- Create a recurring performance plan
- Set the budget for the group of campaigns