Pause, resume, or remove a cross-channel remarketing segment

Pause or resume a cross-channel remarketing segment

1. Sign in to your Search Ads 360 account.
2. Navigate to a sub-manager account.
3. From the page menu, under “Tools & settings”, click Shared library.
4. Click Audience manager.
5. On the "Segments" page, click the remarketing segment you want to edit.
6. Click the three-dot icon and then click Edit list.
7. Expand the "Membership status" section and then do one of the following:
   1. To pause the segment, click Close. Audience members will no longer be added to the remarketing segment. If the segment is shared with Google Ads or Display & Video 360, the segment continues to target customers.
   2. To resume the segment, click Resume. This restarts adding customers to the remarketing segment.

Remove a cross-channel remarketing segment

1. Sign in to your Search Ads 360 account.
2. Navigate to a sub-manager account.
3. From the page menu, under “Tools & settings”, click Shared library.
4. Click Audience manager.
5. On the "Segments" page, click the remarketing segment you want to remove.
6. Click Edit, and then click Remove.

If the remarketing segment you removed was shared with Display & Video 360 or Google Ads, users in the segment will no longer be targeted by those products.

If you were using the segment to build a remarketing list in a social or search platform, refer to the instructions provided by that platform for information about removing the list from that platform.