Search Ads 360 invoices are generated monthly based on your account’s usage and contractual rates. These fees reflect campaign activity across supported engines and are calculated at the beginning of each month for the previous month’s usage. Learn more About fees and payment methods.
In this article
- About invoices in Search Ads 360
- Benefits of Search Ads 360 invoicing
- When to use invoicing
- Rolling Invoicing: Fee adjustments & credit/debit memos
About invoices in Search Ads 360
Search Ads 360 invoices are issued on the first day of the following month. If a campaign spans multiple months, you'll find that the costs are split by month accordingly. Electronic copies of invoices are automatically sent to the respective email contacts when invoices are generated.
Each invoice includes
- Bill-to
- Invoice date
- Net term (Payment terms)
- Billing ID (Payment profile ID)
- Rate (Fee)
- Costs of each sub-manager account
- Adjustment fee
- Purchase order number
- Total amount due
Missing invoice?
If you don't find an invoice for a given month, although your invoice settings are accurate but have received them in the past, it's likely that your usage didn't meet the minimum billing threshold. You can search for a specific invoice to confirm its details. If no invoice appears, it means no invoice was generated for that specific date. For further assistance, contact Google support.
Benefits of Search Ads 360 invoicing
- Get a consolidated view of your monthly Search Ads 360 spend.
- Track costs by sub-manager account for more detailed financial oversight.
- Automatically receive invoices via email, helping streamline monthly billing and reconciliation.
- Easily identify adjustments, purchase orders, and other billing metadata from a single document.
When to use invoicing
Use monthly invoicing to monitor campaign spend, verify monthly charges, and manage your advertising budget more effectively.
Invoices are especially useful when campaigns span across months, allowing you to track activity and costs specific to each billing period.
Rolling Invoicing: Fee adjustments & credit/debit memos
Some supported engines take time to report spam clicks or impressions. It’s not uncommon for adjustments to usage metrics to take a few weeks to calculate and report. So, final metrics for a given month aren’t always available when Search Ads 360 is ready to issue invoices.
Search Ads 360 uses a rolling invoicing model:
- You’ll receive an initial invoice for the previous month’s activity.
- If usage metrics change after issuance, a corrected fee appears as a "Fee Adjustment" on the following month's invoice.
- Both the % Media Spend and Fee Adjustments appear as additional debit or credit line items and are automatically applied to your invoicing balance.
In some cases, separate credit or debit memos may be issued depending on the adjustment scenario.
To validate the charges, you can run a media campaign eligible for billing reports to compare your usage with billed amounts. It is important to note that not all media spend is billable.