Remove a data exclusion event

1. Sign in to your new Search Ads 360.
2. In the navigation panel, click the tools and settings icon .
3. Under 'Shared Library', click Bid strategies.
4. In the navigation panel on the left, click Advanced controls.
5. Click on the Data exclusions tab.
6. Select the box next to a data exclusion event. You can select multiple boxes to edit more than one data exclusion event.
7. Click Remove in the blue bar above the table.
8. Confirm if you want to permanently remove the data exclusion event. Removing data exclusions may change how your bid strategies perform. Before you remove an exclusion, confirm that the conversion data from this period is accurate.
9. Click Remove.

Remove a data exclusion event from selected Search Ads 360 bid strategies

1. Sign in to your new Search Ads 360.
2. On the toolbar, click the tools and settings icon .
3. Under 'Shared Library', click Bid strategies.
4. In the navigation panel on the left, click Advanced controls.
5. Click the Data exclusions tab.
6. Select the box next to a data exclusion event. You can select multiple boxes to edit more than one data exclusion event.
7. Click Edit and then go to 'Scope'.
8. Select the option 'Specific campaigns'.
9. Click on the pencil icon .
10. Do one of the following to remove the event from a bid strategy:
    • In the list of selected bid strategies on the right, click the 'Remove' icon .
    • In the list on the left, untick the bid strategy's box.
11. Click Done.

The next time Search Ads 360 evaluates bids and bid adjustments, the data from the event is included in bid optimisation and conversion goal calculations. Bid strategies evaluate bids approximately 4 times a day.

Reactivate a data exclusion event

1. Sign in to your new Search Ads 360.
2. On the toolbar, click the tools and settings icon .
3. Under 'Shared Library', click Bid strategies.
4. In the navigation panel on the left, click Advanced controls.
5. Click on the Data exclusions tab.
6. Click the 3-dot icon and then Show removed.
7. The data exclusion event is restored and applied to selected bid strategies and conversion goals.
8. Optional. Repeat the previous step for each event that you want to reactivate. The next time Search Ads 360 evaluates bids and bid adjustments for the applied campaigns, ad groups and product groups, the data from the event is excluded from bid optimisation and conversion goal calculations.