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Programmatic Fundamentals

About Programmatic Fundamentals

Programmatic training on Academy for Ads

Academy for Ads is a new training hub offering bite-sized education on Google’s ad products. Check out the Programmatic Learning path to earn an Achievement, along with short guides on programmatic in Bid Manager. Sign up now

Welcome to the Programmatic Fundamentals eLearning. In this online course, you'll learn key concepts of programmatic advertising with DoubleClick Digital Marketing.

If you’re new to programmatic ad buying, this course is your first step toward becoming an expert. 

Who should take this course?
This course is intended for anyone who has some knowledge of online advertising, and is familiar with DoubleClick Digital Marketing. We’ll cover a number of products, so any DoubleClick user can learn and master programmatic campaigns.

What's included in the course?
Programmatic Fundamentals training is an interactive online eLearning designed to give you the knowledge needed to build great programmatic campaigns using DoubleClick Digital Marketing. This self-paced, interactive course covers the basics of programmatic advertising, and will walk you through ways to streamline the ad buying process in the DoubleClick platforms.

How much time will it take?
That's up to you! You can learn at your own pace and resume the training at any time. Each module addresses a different topic. If you're already familiar with some of the content, it's okay to skip ahead to modules to find exactly what you need to learn. You can navigate to each module using the navigation on the right. 

How the course works

The training is divided into a set of modules. Each module starts and ends with an email from your Programmatic Specialists at DoubleClick, Meg and Casey. You're focused on the advertiser account "Bennison," a customer of a fictional trading desk named "Aeonic." Aeonic uses the DoubleClick Digital Marketing Suite for their digital advertising campaigns. In each module, a specialist from your DoubleClick team will give a high level overview of the module and introduce the topics you’ll learn. At the end of each module, you'll also have a chance to give your feedback.

Software requirements

Due to the interactive nature of this course, you'll need to use a current web browser with Flash and JavaScript enabled. Learn how to enable JavaScript and enable Flash in your browser. 

Course feedback

Be sure to rate the course content at the end of each module to help us improve the course. Please note that this survey is completely anonymous.


Contact us
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