Campaign Manager display creative setup

Display creatives are versatile banner creatives for image and HTML5 assets. They support unlimited file sizes and click tag reporting labels. They also allow a polite load image, which appears if there is a delay rendering your primary assets.

Campaign Manager display creatives with HTML5 assets use click tags, not rich media exits. Campaign Manager display creatives are uploaded directly into Campaign Manager. For rich media creatives built with Studio, use the Rich media HTML5 guides instead.

Display creative features

  • Click tag reporting: You can add reporting labels for display creative click tags in Campaign Manager. This way you can view clicks on each exit in your creative. You can also add reporting labels for your backup asset. Note that for display creatives, click-through URLs are only used if you do not specify a click-through URL at the ad level.

  • Unlimited file size for assets: Each Campaign Manager account has a file size limit for assets in your creatives. Unlike other creative types, enhanced banner creatives impose no limit.

  • Polite load: Automatically add a polite load asset in Campaign Manager. This asset appears if there is a delay in loading your primary assets.

  • HTML5 benefits: If your creative uses HTML5, it can benefit from HTML5 features, such as support across most browsers and mobile device types.

Guidelines for display creative assets

Image assets

Display creatives can use standard images (GIF, JPEG, PNG, or WBMP) as the primary asset.

HTML5 assets

Display creatives use HTML files as the primary assets.

Polite load file

Upload a polite load image so that you have something to show if there are delays loading your primary HTML5 asset in a browser.

When your creative is delivered, the polite load asset loads first before each impression, followed by your primary asset. This way, if the user's browser experiences a delay loading your primary asset, the polite load image will be there until everything else finishes loading. We recommend that your polite load asset matches the first frame of your asset so users don’t experience any interruption between the two assets loading.

  • File type: Add an image file that is under 40 KB. It can be the same asset as your backup image. If you upload multiple image files, choose the one you want in the Polite load file menu.

  • Dimensions: The polite load image dimensions should match your backup image dimensions.

Backup image

Add a backup image if your primary asset is HTML. If you upload multiple image assets, choose them in the Backup image menu in your creative properties.

Dimensions: Should match any HTML5 assets. 

Check display creative metrics

View display creative metrics in Reporting. Add these metrics when you create a Standard report in Report Builder. Here are the available metrics:

  • Average display time

  • Total display time

  • HTML5 impressions

  • Average interaction time

  • Total interaction time

  • Interactive impressions

  • Clicks - The total number of clicks on all your creative's exits, including the backup image.

  • Backup image - View impressions on backup images if they are served instead of a Rich Media asset.

  • Display creative exits - Add display creative exit reporting labels in the Rich Media section of your Standard report. They should match the reporting labels shown for each exit in the "Click tags" section of your display creative properties. You can view clicks on each exit in your creative by checking the clicks associated with these labels. You can also add the label associated with your backup asset exit. Note that there is no metric called "display creative exits."


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