Combination reporting

 

Combination reporting allows you to review the performance of dynamic creatives across multiple feeds from a single dynamic profile. For example, if you have a dynamic profile with a “CTA” element and an “Offer” element, combination reports can help you determine which mixture of CTA and offer had the highest conversion rate.

Important changes to dynamic combination reports (as of August 20, 2018)

To make it easier to understand how to match up report data with the creative content in your feeds, we're changing the name of the columns in dynamic combination reports. Dynamic combination reporting column names have been updated to match the corresponding Studio values.
 
Old Report Column Name   New Name
Dynamic Element 1 changed to... Feed 1
Dynamic Element 1 Value changed to... Feed 1 - Reporting label
Dynamic Element 1 Value ID changed to... Feed 1 - Unique ID
Dynamic Element 1 Field 1 Value changed to... Feed 1 - Reporting dimension 1
Dynamic Element 1 Field 2 Value changed to... Feed 1 - Reporting dimension 2
Dynamic Element 2 changed to... Feed 2
Dynamic Element 2 Value changed to... Feed 2 - Reporting label
Dynamic Element 2 Value ID changed to... Feed 2 - Unique ID
Dynamic Element 2 Field 1 Value changed to... Feed 2 - Reporting dimension 1
Dynamic Element 2 Field 2 Value changed to... Feed 2 - Reporting dimension 2


Other changes:

  • You can now include up to 20 feeds instead of 5.
  • The order of feeds in reports now matches the order of feeds in the Studio profile.
  • When you add or remove feeds from the Studio profile, the order of that feed will change in reports from that point on (for example, if you remove a feed, then add or remove a feed column, then re-import it). When a report covers the time range both before and after the date of the feed order change, the same feed may have a different number during different time periods.

Feed order change example

Let's say you have two feeds in your Studio profile, Feed 1 and Feed 2. Your campaign runs from January 1–10, then you decide you want to remove a column from Feed 1. You remove the feed from the profile, and Feed 2 becomes Feed 1. Then you re-import the modified feed, and it now becomes Feed 2. Your campaign runs from January 11–31. If you pull a report with the date range of January 1–January 31, the first feed is "Feed 1" from January 1–10, and "Feed 2" from January 11–31.

 

Set reporting dimensions in your dynamic profile in Studio

As with dynamic element reports, you first need to set reporting dimensions in your dynamic profile in Studio. You can select up to six reporting dimensions per creative. After you select them, these dimensions will be available to add to your report in Report Builder. Each reporting dimension will have a label similar to "Feed 1 - Reporting dimension 1".

Create a dynamic combination report in Campaign Manager

In Campaign Manager, click Report Builder, then click New Report > Standard > Dynamic Combination. Select your dynamic profile and customize filters, dimensions and metrics as you see fit.

Limitations

  • Limit of 20 feeds (or "elements")
  • Maximum date range: 30 days
  • It can take about an hour to generate a report. Add an advertiser filter to generate the report faster.
  • Report files can be large (several gigabytes), report size is determined by:
    • The number of elements you select
    • The number of values each element can take

Review a dynamic combination report

The available dimensions (columns) in a dynamic combination report are defined by the unique ID, reporting label and reporting dimensions set in the Studio profile. Each row in the report corresponds to metrics (for example, impressions) associated with combinations of the selected dimensions.

You can map the feeds in your dynamic profile to the elements in the report by looking at the dimensions labeled Feed 1, Feed 2, and so on. These dimensions show the feed names as they appear in your dynamic profile.

Feeds list in a sample Studio dynamic profile

Example Studio profile with two feeds

Example ads

The example ads below include two different calls to action used in a dynamic campaign.

Dynamic ads with two different calls to action

Example dynamic combination report

 

Was this article helpful?
How can we improve it?