Combination reporting allows you to review the performance of dynamic creatives across multiple feeds from a single dynamic profile. For example, if you have a dynamic profile with a “CTA” element and an “Offer” element, combination reports can help you determine which mixture of CTA and offer had the highest conversion rate.
Set reporting dimensions in your dynamic profile in Studio
As with dynamic element reports, you first need to set reporting dimensions in your dynamic profile in Studio. You can select up to six reporting dimensions per creative. After you select them, these dimensions will be available to add to your report in Report Builder. Each reporting dimension will have a label similar to "Dynamic Element 1 Field Value 1".
Create a dynamic combination report in DCM
In DCM, click Report Builder, then click New Report > Standard > Dynamic Combination. Select your dynamic profile and customize filters, dimensions and metrics as you see fit.
- Limit of 5 feeds (or "elements")
- Maximum date range: 30 days
- It can take about an hour to generate a report. Add an advertiser filter to generate the report faster.
- Report files can be large (several gigabytes), report size is determined by:
- The number of elements you select
- The number of values each element can take
Review a dynamic combination report
The available dimensions (columns) in a dynamic combination report are defined by the unique ID, reporting label and reporting dimensions set in the Studio profile. Each row in the report corresponds to metrics (for example, impressions) associated with combinations of the selected dimensions.
You can map the feeds in your dynamic profile to the elements in the report by looking at the dimensions labeled Dynamic Element 1, Dynamic Element 2, and so on. These dimensions show the feed names as they appear in your dynamic profile.
Example Studio profile with two feeds
Matching report column names with Studio values
The example below shows how the available DCM dimensions match up with a Studio profile that contains two feeds. In your report, "Feed 1" and "Feed 2" will be replaced with your actual feed names.
|Report Column Name||Studio Name|
|Dynamic Element 1||Feed 1|
|Dynamic Element 1 Value||Feed 1 - Reporting label|
|Dynamic Element 1 Value ID||Feed 1 - Unique ID|
|Dynamic Element 1 Field 1 Value||Feed 1 - Reporting dimension #1|
|Dynamic Element 1 Field 2 Value||Feed 1 - Reporting dimension #2|
|Dynamic Element 2||Feed 2|
|Dynamic Element 2 Value||Feed 2 - Reporting label|
|Dynamic Element 2 Value ID||Feed 2 - Unique ID|
|Dynamic Element 2 Field 1 Value||Feed 2 - Reporting dimension #1|
|Dynamic Element 2 Field 2 Value||Feed 2 - Reporting dimension #2|
The example ads below include two different calls to action used in a dynamic campaign.
Example dynamic combination report