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HTML5 expanding build guide

HTML5 expanding creative functions

Basic functions

The basic functions of an expanding creative are:

  • Position the ad on the page
  • Determine its expanding direction
  • Control the expansion and collapse of the ad
  • Enable standard tracking
    • When you control expand and collapse using Enabler methods, metrics like the number of expansions and expansion time are automatically added.

Additional functions

You can also add the following functions to an HTML5 expanding creative:

  • Set up expansion and collapse on click
  • Set up expansion and collapse on rollover
  • Execute other functions on expand and collapse
  • Enable multi-directional expansion
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