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Set targeting rules and rotation options

When you use a feed with your dynamic creative, you use rules and rotation options to decide which content show and when.

  1. Go to Step 3: Manage Rules in the Dynamic Content tab.
  2. In the Type drop-down, select the appropriate option:
    1. Open: This type indicates that any content in the feed is eligible for selection on any given impression.
    2. Auto-filter: This type indicates that you are using a specific targeting strategy to dictate which content is eligible to be served upon impression. For example, select auto-filter when using geo-targeting since the geographic locations act as the rules for filtering content.

      Note: If you selected a targeting data type in the previous step, the Type drop-down is automatically set to Auto-filter.
  3. In the Rotation drop-down, select the appropriate dynamic rotation option:
    1. Optimized rotation: the best-performing rows within a feed are served most frequently
    2. Random rotation: all of the creative iterations (rows) are served at an approximately even distribution
    3. Weighted rotation: rows are selected according to their proportional weight over the total eligible for the impression
  4. In the Summary field, you should see a summary of your selected rules and rotation options. The summary says “Filtering on: [name of targeting column]”. If the column name listed there is not the column you want to filter on, click on the Manage button and toggle the auto-filter switch to NO for any column you do not want to use for targeting.
  5. Click Save and Continue >>.
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