MSN Homepage Takeover

Stylized image of an expanding takeover ad; A collapsed, B expanded

blue letter a Collapsed MSN Homepage Takover
green letter B Expanded MSN Homepage Takeover

Format overview

The MSN Homepage Takeover (HPTO) consists of two creatives:  a 728x90 In-page and a 300x250-to-980x450 Expanding. This format can also include an optional floating element and wallpaper, both attached to the Expanding unit.

How to build

You can download AS3 templates files from the template database.

The MSN Homepage Takeover consists of two creatives:

728x90 In-page

This creative includes two Flash files: a parent and a child file. These files use the DoubleClick Enabler in addition to the Loader component to create the intended functionality. When complete, these files must be uploaded to DoubleClick Studio as an In-page creative.

300x250 Expanding


This creative includes four Flash files: a parent, a collapsed file, and two expanded files (expanded panel and floating). It also includes a JPG image for the skin. These files use the DoubleClick Enabler in addition to the Loader, Expanding, and Skin components to create the intended functionality. When complete, these files must be uploaded to DoubleClick Studio as an Expanding creative.

For additional help building this format, see the Expanding and In-page build guides.

Frequency capping

MSN requires that you frequency-cap a floating element to one per day, per user. This functionality is provided in the template referenced above, using custom ad parameters.

See also Custom ad tag parameters and Rich Media frequency capping.