MSN Homepage Takeover
Collapsed MSN Homepage Takover
Expanded MSN Homepage Takeover
The MSN Homepage Takeover (HPTO) consists of two creatives: a 728x90 In-page and a 300x250-to-980x450 Expanding. This format can also include an optional floating element and wallpaper, both attached to the Expanding unit.
How to build
You can download AS3 templates files from the template database.
The MSN Homepage Takeover consists of two creatives:
This creative includes two Flash files: a parent and a child file. These files use the DoubleClick Enabler in addition to the Loader component to create the intended functionality. When complete, these files must be uploaded to DoubleClick Studio as an In-page creative.
This creative includes four Flash files: a parent, a collapsed file, and two expanded files (expanded panel and floating). It also includes a JPG image for the skin. These files use the DoubleClick Enabler in addition to the Loader, Expanding, and Skin components to create the intended functionality. When complete, these files must be uploaded to DoubleClick Studio as an Expanding creative.
MSN requires that you frequency-cap a floating element to one per day, per user. This functionality is provided in the template referenced above, using custom ad parameters.