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HTML5 expanding build guide

HTML5 expanding creative overview

Image of a collapsed banner ad across the top of a web page   Imaged of an ad expanded over top part of page content

An expanding creative is an ad with two sizes, an initial collapsed size blue letter a and an expanded size blue letter b.

The smaller collapsed size fits within a standard ad placement on a website, while the larger size appears to expand outside the collapsed size. The ad can expand automatically or when a user clicks or rolls over, and you can control that setting when you build the creative.

This guide walks you through the process of building an expanding creative using DoubleClick Studio’s HTML5 SDK. To start building an expanding creative, see Add the HTML5 Enabler and follow the workflow in the side panel.

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