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Build an HTML5 creative

Use these guides to find out how to create ad formats step by step in your favourite HTML5 editor.

Create basic ad formats

Create publisher formats

In addition to the basic formats above, some publishers offer their own premium ad formats.

Add features

After you build an ad format, add interactive features and tracking to see how viewers interact with your creative. Use the guides below to find out how. To make it easier to add advanced creative features (for example, maps and interactive videos) you can install customised components in Google Web Designer, or add HTML5 customised elements.

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