YouTube masthead

What is a YouTube masthead?

YouTube masthead

The YouTube homepage masthead is a 970x250 pixel in-page creative that runs the full width of the YouTube homepage below the navigation bar for 24 hours.

There are two masthead ad formats:

This guide explains everything you need to know about the process of launching a YouTube masthead.

Are you developing a YouTube masthead? For information on the process of building a YouTube masthead in DoubleClick Studio, see the Masthead build guide.