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YouTube Masthead

YouTube Masthead

The YouTube Masthead is a customizable 970x250 ad that runs on the top of the desktop YouTube homepage for 24 hours. Mastheads can optionally expand on click to 970x500 pixels.

example of a YouTube masthead ad

Learn more about YouTube Mastheads in the Display Specs Help Center

Check out previous Mastheads in the Rich Media Gallery

Best practices

  • Use one or more videos in your Masthead to provide the most compelling and native ad experience.
  • Link to your advertiser's YouTube video watch page and/or advertiser channels to maximize both user engagement and brand interaction.

Process and specs

The Custom Masthead Guide in the Display Specs Help Center explains everything you need to know about the process of launching a YouTube Masthead.

Developer guide

Learn how to build a custom YouTube Masthead.

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