Rich media developer's guide
HTML5 creative SDK for DoubleClick Studio
Use DoubleClick Studio's HTML5 creative SDK to track user interactions with your creative. The Enabler class includes core methods to control how your creative loads, expands, and collapses. The Enabler's methods help you add rich tracking metrics so you can see how viewers explored your creative and how long they spent interacting with your brand's message.
- Track when a user clicks through to a landing page with an exit.
- Track how long a person engages in an action in your creative with a timer. (For example, how long they play a game.)
- Track any creative event with a counter.
- Track interactions and play time of an HTML video with Studio's video reporter.
- To expand and collapse a creative, use the expanding creative functions.