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Interstitial creatives trafficking best practices (DCM)

Instead of creating a display placement and specifying dimensions, create an interstitial placement. There are no dimensions associated with an interstitial.

You don't need a default ad for an interstitial placement.

Special trafficking requirements

  • Float alignment
    Set the x and y coordinates (for example, top=0, left=0) in the Assets tab of the creatives. When you send a tag to the publisher, you can request a test page, and then experiment with different coordinates.

    See also Position interstitial creatives in DCM Trafficking.
     
  • Frequency cap
    Many publishers require that an interstitial creative is frequency capped at one per user, per day. Be sure to check with the publisher of the site where your creative will run.

    See also Frequency capping in DCM .
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