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Publishers getting started guide

Tagging and technical considerations

As you prepare your site to serve DoubleClick Rich Media using DFP (build creatives in DoubleClick Studio and push them directly from Studio to your DFP network), follow these tagging and technical best practices:

Implement the DoubleClick iframe solution on your site
Many common Rich Media executions require ads to break out of iframes. DoubleClick Rich Media offers clients an iframe solution that allows ads to break out of a single set of iframes.
 
Use Google Publisher Tags

If a site uses both site-side iframes and iframe tags (nested iframes), the ad can only break out of one of these sets of iframes. To avoid nested iframes, we recommend that DoubleClick Rich Media clients use Google Publisher Tags.

Learn more

Set up out-of-page interstitial creatives
Learn more about setting up out-of-page (interstitial) creatives in the DFP Premium Help Center or the DFP Small Business Help Center.
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