Rich media formats let users engage with ads on the web, and DoubleClick offers a cost-effective way to take advantage of this innovative medium. Creative partners in our DoubleClick Certified Marketing Partners program provide ready-to-use creative services to help you build rich media ads for your customers.
Our partners can provide:
- Creative ideas: Recommend creative features that match your marketing objectives.
- Creative production: Build creative assets you can use in your ad.
- Dynamic strategy: Help you implement a dynamic strategy into your campaign, and manage the dynamic feed.
- Tracking: Add tracking elements to help you assess performance and measure return on investment.
- Quality assurance: Perform rigorous quality checks to ensure that your ad launches smoothly.