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How rich media works

Build your creative

To get started, see Build an HTML5 creative for guides on building various ad formats.

You can also quickly build interactive creatives with Studio Layouts. Choose a Layout, add your assets, and customize your creative design without writing a single line of code.

Tracking requirements

Creatives can contain up to 400 unique custom events in addition to standard tracking (with up to 100 exit events). These metrics let you measure the effectiveness of every aspect of an ad campaign.

Tracking type Examples
Event Number of times an ad was expanded
Number of times a user played a game within an ad
Exit Clicks on the exit link(s) in an ad
Timer Amount of time spent in the expanded portion of an ad

Decide which features you want to track and if you'd like to use specific identifiers or naming conventions for your exits or events. Rich media ads can't be completed without a clear indication of what metrics want to track.

Upload creatives to Studio

The creative agency is responsible for uploading creatives to DoubleClick Studio and publishing them to the appropriate QA team. After a creative is approved, your creatives can be pushed to DCM for trafficking if your Studio advertiser association is set up.

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