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How rich media works

Build your creative

If you're using a post-production team, you must provide the following assets (more details listed at the bottom of this article):

  • All final HTML, JS, CSS and all loaded assets (XML files, audio clips, game icons, etc.)
  • Backup images for each ad size
  • Exit (clickthrough) URLs, and which portion of the banner should be clickable
  • All fonts used in the creative, if not using web fonts
  • All video/audio assets (encoded or unencoded).
  • Your tracking requirements
You can also quickly build interactive creatives with Studio Layouts. Choose a Layout, add your assets, and customize your creative design without writing a single line of code.

Tracking requirements

Creatives can contain up to 400 unique custom events in addition to standard tracking. Our Audience Interactive Metrics let you measure the effectiveness of every aspect of an ad campaign.

Tracking type Examples
Event Number of times an ad was expanded
Number of times a user played a game within an ad
Exit Clicks on the exit link(s) in an ad
Timer Amount of time spent in the expanded portion of an ad

Decide which features you want to track and if you'd like to use specific identifiers or naming conventions for your exits or events. Rich media ads can't be completed without a clear indication of what metrics want to track.

If you're not using a post-production team, see the Creative agency build guide for information on building creatives in DoubleClick Studio.

Upload creatives to Studio

The creative agency is responsible for uploading creatives to DoubleClick Studio and publishing them to the appropriate QA team. After a creative is approved, your creatives can be pushed to DCM for trafficking if your Studio advertiser association is set up.

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