Basic video build guide
Specify video details
Once you’ve placed the Video Player component in your creative, that component can call a server and request a video file to play. You have the flexibility to decide where your video file will be hosted. You have two options:
- Host your video on DoubleClick Studio
This is the most commonly used option. To do this, specify your video file name in the Component Inspector (see below). You must also upload the file along with your creative assets in the Studio Web UI.
- Host your video on an external server
To do this, specify where your video file is hosted by entering a URL in the Component Inspector (see below).
When hosting your video externally, be sure that your server can handle the anticipated impression volume. If your server can't do this, you may run into video playback issues when your ad is live.
Here's how you do it:
- Give your Video Player component an instance name.
Select the Video Player component in Flash, and assign it an instance name in the Properties panel. The name will be used to call the Video Player component when you use features of the Video Component API.
- Add a video path.
Open the Component Inspector for the Video Player component and navigate to the Video settings section:
Video reporting identifier
Enter an identifier for your video. This name shows in reports about video metrics for this player. You can change the name in Studio and DCM or DFP Trafficking.
Note: Ten custom tracking events for each video will be created in the Step 3: Edit Events tab of the Studio Web UI if the creative has more than one video component with unique reporting identifiers. These additional custom tracking events will be reported. (There's a cap of 100 custom metrics per creative. A creative can contain up to 9 individually tracked videos, leaving room for other non-video custom metrics.)
If the creative has one video component, then standard video metrics are sufficient for reporting, and custom tracking events for the video aren't created.
Files and paths
Specify the path(s) to your video file. Enter an FLV name if your video is DoubleClick hosted. Enter a URL if your video is externally hosted.
Broadband, Midband and/or Narrowband paths
At a minimum, you must specify one default path to your video. Add this in the Broadband field.
Additionally, you may want to compress the file size of your videos for users with slower connection speeds as the Video Player can detect a user’s bandwidth and play the video assigned to that connection speed.
Keep in mind that the component won’t automatically compress your video files. You must upload three different video files for this feature to work.
Broadband: 250 KB and above
Midband: 140 - 249 KB
Narrowband: up to 139 KB
If you're using only one video file, the video you enter in the Broadband URL or filename field is played for all impressions, regardless of a user’s connection.
- Determine how your video starts.
Open the General Settings section of the Component Inspector. You have two options to control how your video starts:
Start playing automatically
Check this if you want the video to start playing as soon as the SWF loads on the page.
Check this if you want the video to start playing without sound. (Sound starts with user interaction.)
Most sites require that auto-play video starts muted, so we recommend checking this option if you also check Start playing automatically.
Close the creative when the video completes. This feature works with AS3 creatives and will soon work with AS2 creatives.
If you're building VPAID In-Stream creatives, open the VPAID section below General settings.
Make this the primary video controller. The primary video is controlled by the publisher's player controls and reports VPAID events to the publisher's player.
Use this video's duration as the creative's duration. This ensures that your creative runs only as long as the length of the video.